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Schwoerer , J. (1983a, November 02). Product screening and product optimization . ANA - ESOMAR. Retrieved June 20, 2024, from
https://ana.esomar.org/documents/product-screening-and-product-optimization-
Papadopoulos, N. (1983a, November 02). Assessing new product opportunities in international markets . ANA - ESOMAR. Retrieved June 20, 2024, from
https://ana.esomar.org/documents/assessing-new-product-opportunities-in-international-markets-
Plummer, J. (1983a, November 02). Perspectives on the new product development process. ANA - ESOMAR. Retrieved June 20, 2024, from
https://ana.esomar.org/documents/perspectives-on-the-new-product-development-process
Klein, Moore and Eubank (1983a, November 02). Getting the product mix strategy right via model for positioning assessment and potential prediction. ANA - ESOMAR. Retrieved June 20, 2024, from
Blanchard and Harding (1983a, October 02). Assessor . ANA - ESOMAR. Retrieved June 20, 2024, from
https://ana.esomar.org/documents/assessor-
Vineall and Origlia (1981a, August 23). Profitably using research to identify, develop and launch a new product . ANA - ESOMAR. Retrieved June 20, 2024, from
Kapferer and Laurent (1980a, September 01). Are early triers innovators?. ANA - ESOMAR. Retrieved June 20, 2024, from
https://ana.esomar.org/documents/are-early-triers-innovators-
Kaisin, P. (1979a, June 15). Tactical contribution made by research into retail banking. ANA - ESOMAR. Retrieved June 20, 2024, from
https://ana.esomar.org/documents/tactical-contribution-made-by-research-into-retail-banking
Pymont, B. C. (1979a, March 01). The state of new product research in Europe. ANA - ESOMAR. Retrieved June 20, 2024, from
https://ana.esomar.org/documents/the-state-of-new-product-research-in-europe