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Rich and Smith (1956a, June 15). Research and decision. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/research-and-decision
De Vendeuvre, P. (1956a, June 15). Advertising and marketing research (French). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/advertising-and-marketing-research-french-
Briant, H. C. (1955a, June 15). Some comments on the use of 3D and strip film. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/some-comments-on-the-use-of-3d-and-strip-film