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Research papers
Getting connected redefining the traditional debrief
A new media landscape has irrevocably altered how people interact with each other, how communities are formed, how opinions are shared. This landscape is technology-led and technology-enabled, and has occasioned key shifts in the way consumers think...
Catalogue: Qualitative 2006
Authors: Annie Auerbach, Richard Hall
Company: Flamingo
October 8, 2006
Research papers
Creative mobile phone research
Next to the discussion on opportunities and limitations of mobile market research, the report focuses on results of a qualitative trend study supported by new mobile and web-based technologies. Over the period of four weeks, undergraduates...
Catalogue: Qualitative 2006
Authors: Emanuel Maxl, Sigrid Studler
October 8, 2006
Research papers
Bluetooth early adopters
This paper aims at discussing differentiated forms of approaching small targets of technology products of very low incidence such as Bluetooth in Latin America, exploring the receptivity of the Brazilian and the Mexican of a new technology and how it...
Catalogue: Congress 2006: Foresight
Authors: Richard Nelson, Paula Soria
Company: IBOPE Inteligencia
September 17, 2006
Research papers
Striking gold in the qualitative mine
This presentation proposes a three-step model to understanding the consumer's world beyond the category. It proposes this more sophisticated approach generates more meaningful and powerful insights for the client.Critical to the model is the...
Catalogue: Consumer Insights 2005
Authors: Jem Wallis, Vanessa Briese
November 15, 2005
Research papers
Social and technology trends as a springboard for qualitative research
This paper is intended to facilitate interactive ideation on possible future qualitative techniques. The authors' purpose in looking backwards is to work together to look forward, to brainstorm what the implications and uses of trends might be in the...
Catalogue: Qualitative 2005
Authors: Judith Langer, Sharon Dimoldenberg
Company: GfK
November 13, 2005
Research papers
Facial expression analysis to detect emotions
Many emotions are so fleeting that the observer cannot detect them. Furthermore, the respondent is often not aware of and cannot express their emotions in words.This paper describes a methodology using video analysis to detect facial expressions of...
Catalogue: Qualitative 2005
Author: John Habershon
November 13, 2005
Research papers
