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Research papers

The seductiveness and reality of new technologies for the next generation of electronic media

As communication technologies hurtle down the information highway, audience researchers increasingly adopt technology-based measurement. The lure of technology solutions seduces us from traditional paper diaries, from household tuning meters, from...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Ronald S. Kolessar, Roberta M. McConochie
Company: Nielsen
May 1, 1994
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Citation

Kolessar and McConochie (1994a, May 01). The seductiveness and reality of new technologies for the next generation of electronic media. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/the-seductiveness-and-reality-of-new-technologies-for-the-next-generation-of-electronic-media


Research papers

The multimedia wearable passive meter

Originally, it was thought that the need for a wearable passive meter was mostly to improve the current response rates of Nielsen and Arbitron audiences. However, even if there were no need to improve upon the current response rates of Peoplemeters...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Lee Weinblatt
May 1, 1994
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Citation

Weinblatt, L. (1994a, May 01). The multimedia wearable passive meter. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/the-multimedia-wearable-passive-meter


Research papers

How computer aided design and presentation of concepts speeds up the product development process

This paper presents a new technology, IdeaMap, designed to accomplish 4 objectives: a) Significantly increase the scope of elements that one can investigate to build improved concepts, b) Improve the speed at which the consumer data is analyzed and...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Authors: Derek C. Martin, Howard R. Moskowitz
Company: Moskowitz Jacobs Inc.
September 1, 1993
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Citation

Martin and Moskowitz (1993a, September 01). How computer aided design and presentation of concepts speeds up the product development process. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/how-computer-aided-design-and-presentation-of-concepts-speeds-up-the-product-development-process


Research papers

The best is yet to come

Since the introduction of the counter sorter in the 1950's the use of computers in MR has developed from an occasional tool into an integral part of much of the research process. It is evident, however, that the computer is not merely 'useful' in the...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Author: A. E.V. Dent
September 1, 1993
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Citation

Dent, A. E. (1993a, September 01). The best is yet to come. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/the-best-is-yet-to-come


Research papers

Now you see it, now you don't: Quality and the art of graphic data presentation

We are increasingly aware of the need for total quality management approaches in the more process-oriented aspects of market research such as data collection and tabulation. However, the way in which we communicate study findings to clients and the...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Authors: Milton Vahue, David Pring
September 1, 1993
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Citation

Vahue and Pring (1993a, September 01). Now you see it, now you don't: Quality and the art of graphic data presentation. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/now-you-see-it-now-you-don-t-quality-and-the-art-of-graphic-data-presentation


Research papers

The determinants of MKIS usage

While the literature provides considerable guidance about the factors and conditions that influence the use of computers and management information systems, far less is known about the factors and conditions that lead to the use of marketing...

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing
Authors: Sanjay Seth, Roderick J. Brodie, Don Scott
June 15, 1993
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Citation

Seth, Brodie and Scott (1993a, June 15). The determinants of MKIS usage. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/the-determinants-of-mkis-usage


Research papers

Artificial intelligence applied to computer aided interviewing

The paper presents a newly developped and implemented system for segmenting respondents 'on the fly' during a computer assisted telephone interview, while at the same time minimizing the number of questions to be asked of the individual respondents....

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing
Author: Carsten Stig Poulsen
June 15, 1993
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Citation

Poulsen, C. S. (1993a, June 15). Artificial intelligence applied to computer aided interviewing. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/artificial-intelligence-applied-to-computer-aided-interviewing


Research papers

The combination of the triad model and CAGI (computer assisted graphical interviewing)

This paper consists of three parts. In the first part some developments and the present situation concerning advertising are discussed, in particular in relation with communication research. Manufacturers appear to still have a somewhat conventional...

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?
Authors: Theo B. C. Poiesz, Willem T. Brethouwer
Company: MarketResponse Nederland BV
June 15, 1992
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Citation

Poiesz and Brethouwer (1992a, June 15). The combination of the triad model and CAGI (computer assisted graphical interviewing). ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/the-combination-of-the-triad-model-and-cagi-computer-assisted-graphical-interviewing-


Research papers

The effect of bar code scanning technology on marketing, merchandising and research practices within the US packaged goods industry, and outlook and implications for the spread of this technology to the international market

The 1980's saw a fundamental change In the nature of syndicated marketplace Information in the US. A change which has had profound effects on marketing, merchandising and research practices. As the spread of this technology to other countries Is...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Author: George R. Garrick
June 15, 1992
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Citation

Garrick, G. R. (1992a, June 15). The effect of bar code scanning technology on marketing, merchandising and research practices within the US packaged goods industry, and outlook and implications for the spread of this technology to the international market. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/the-effect-of-bar-code-scanning-technology-on-marketing-merchandising-and-research-practices-within-the-us-packaged-goods-industry-and-outlook-and-implications-for-the-spread-of-this-technology-to-the-international-market