Resources Library by ANA

The future of work (Session 2)

Advances in technologies including robotics, artificial intelligence (AI), sensors and 3-D printing have the potential to both create and eliminate job opportunities for workers in every industry. For example, new technologies are creating entirely...

Catalogue: Webinars 2018

Authors: Gina Pingitore, Nicole Mitchell

Company: Research Now SSI

February 27, 2018

The agony and ecstasy of teaching an old dog new tricks

This article has briefly surveyed some of ways in which market research organisations need to adapt their mindsets to stay relevant in the modern insight pipeline and data dispensation, as facilitated through technology. Thus, this article has...

Catalogue: Big Data World 2017: Smart Data Integration

Author: Kyle Findlay

Company: KANTAR TNS Malaysia

November 20, 2017

Breaking news!

The news media has adapted extremely well to evolving technology to become even more engaging and relevant in peoples’ lives. What can we learn from this to increase our impact and relevance as qualitative researchers?The objective of this paper...

Catalogue: Global Qualitative 2017: Back to the future

Author: Shobha Prasad

Company: Drshti Strategic Research Service pvt. Ltd.

October 17, 2017

Revue Française du Marketing (Octobre 2017)

Bienvenue dans ce troisième numéro de l' année 2016 de la Revue Française duMarketing. Chacun sait que notre discipline se nourrit de champs d' application fortnombreux, à l' image des sujets abordés dans ce numéro de notre...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

October 1, 2017

Math and magic

AOL, a leader in digital content and storytelling, and VoxPopMe, a technology platform specializing in qualitative video research, partnered to explore best practices for including and operationalizing video in research.

Catalogue: Congress 2017: Visionary

Authors: Denise Brien, Dean Macko, Tom Higgins, Niamh Jones

Company: VoxPopMe Ltd

September 4, 2017

Research World (January-February 2017)

The very structure of the industry is changing, fueled by rapid developments in technology and new entrants into the market. As data collection becomes increasingly automated, the added value has shifted from collecting data to interpreting and...

Catalogue: Research World 2017

Author: ESOMAR B.V.

February 1, 2017

"Who is who" with behavioural data

Exploring an algorithm to separate browsing streams without asking users to identify themselves, thus preserving the passive nature of the data.

Catalogue: Big Data World 2017: Smart Data Integration

Authors: Carlos Bort, Carlos Ochoa Gómez

Company: Netquest

January 15, 2017

Big Data for cognitive thinking business

Paul Zikopoulos author and VP Big Data Cognitive Systems at IBM in Canada speaks about Big Data for Cognitive thinking in business.

Catalogue: Big Data World 2017: Smart Data Integration

Author: Paul Zikopoulos

January 15, 2017

Digital assistants- A brand's best friend?

Large internet companies are putting an awful amount of effort into building or improving Digital Assistants (DA). We are still at a nascent stage with this technology, however it is clear that Digital Assistants are set to be a new personalised...

Catalogue: Congress 2016: #WOW

Author: David Wright

Company: KANTAR TNS Malaysia

September 22, 2016