Research World (January-February 2017)

Date of publication: February 1, 2017

Catalogue: Research World 2017

Author: ESOMAR B.V.

Abstract:

The very structure of the industry is changing, fueled by rapid developments in technology and new entrants into the market. As data collection becomes increasingly automated, the added value has shifted from collecting data to interpreting and communicating what it means. So how do clients, researchers and investors view this new business environment? Which new technologies contributing to the change?

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