Resources Library by ANA

CASIP

It is a well known fact that the registration of purchases of fast moving goods is a difficult problem which requires automatization in order to reduce the efforts of the households which have to provide the information and to reduce the work of the...

Catalogue: Seminar 1995: Information Technology- How Can Research Keep Up With The Peace Of Change

Author: Willem E. Saris

January 1, 1995

Developing speech recognition applications for market research

This paper describes progress to date on a government supported programme to evaluate the potential applications of Automatic Speech Recognition (ASR) to market and survey research. The paper reviews the growth of telephone research in Europe in...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Authors: Bill Blyth, Heather Piper

Company: KANTAR TNS Malaysia

September 1, 1994

From CAPI to HAPPI

The thesis of the paper is that within the next decade we are likely to see two revolutions in data collection for market research surveys that are currently conducted by face-to-face interviews. The first part of the paper concerns the CAPI...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Author: John A. Samuels

September 1, 1994

Positioning one thousand brands in their respective markets

The Market Radar is a new and efficient way to link market research with marketing. It answers a key question in research: Who is the buyer? By doing that it demonstrates the position of a brand or service and allows for efficient marketing planning....

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Author: Werner Wyss

Company: DemoSCOPE

September 1, 1994

Your best customers are not those you have today

It will be argued that the problems, with customers, stem from change the pace of change is accelerating and it cannot be slowed down It is happening within our existing customers. Technology is playing but a part in this process. New Industries are...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research

Author: Philip Angle

June 15, 1994

The EVE-2 trial

In May 1991 six European telecommunications companies agreed to develop a European-wide videophone service, promoting the use of international standards (ITU: H.320), through the European Video telephony (EV) programme. The main part of the programme...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research

Authors: Jans Aasman, Margot Lagendijk, Ted Vonk

Company: NIPO

June 15, 1994

Towards 2000

The aim of this paper is to define the directions that should be pursued by retail panel research in the next 6 years. A mini-survey was conducted among the major responsible persons in market research at an international level in the clients'...

Catalogue: Seminar 1994: The Changing Faces Of Panel Research

Author: Elisabetta Osta

June 15, 1994

The common agricultural policy

This paper examines the impact of the GATT agreement and concludes that its direct impact will be minimal. More important is the establishment of a framework that will serve as a basis for GATT Mark II for agriculture from 2003. The current GATT will...

Catalogue: Seminar 1994: From Farmer To Consumer

Author: Tony M. Houghton

June 15, 1994

The audience for digital interactive television

The paper begins by examining the rhetoric of current commentary about the "information superhighway". Though that commentary has become somewhat polarized between optimists and pessimists, their respective arguments are impossible to mediate without...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Scott C. Mcdonald

May 1, 1994