Resources Library by ANA

Technology in banking

There can be little doubt that the influence of technology is fundamentally changing the nature of the relationship between our High Street banks and their customers. In the United Kingdom, this is most graphically illustrated by the growth in the...

Catalogue: ESOMAR/EFMA Seminar 1996: Consumer Trends In Banking And Insurance

Author: Doug Komiliades

Company: FDS International Ltd

May 1, 1996

Marketing genetically modified organisms

The paper takes a case study of the potential introduction of a new agricultural technology. It considers the introduction and marketing strategy for transgenic herbicide resistance, one of the first widespread applications of genetically modified...

Catalogue: Seminar 1996: European Agri-Business Under Pressure

Author: Gill Norriss

February 1, 1996

The technological fix in qualitative research

This paper questions whether the introduction of high technology as a tool for qualitative research can be viewed as an attempt to provide the qualitative output with a spurious quasi-scientific validity. We argue that the introduction of technology...

Catalogue: Seminar 1995: Looking Through The Kaleidoscope

Authors: Lesley Thompson, Richard Pike

December 1, 1995

Beyond recognition scores

The following contribution should demonstrate that new technologies allow us to exploit large data bases to a greater benefit. As an example we should look at a data set of advertising recognition scores, collected over a period of time. Normally it...

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability

Author: Rolf Speetzen

November 1, 1995

The meaning of colour on packaging

In this paper, first the relevance of packaging and its colour is discussed. Though this subject has been a research topic before, a methodology for researching this subject systematically and thoroughly, which is moreover based on theoretical...

Catalogue: ESOMAR Congress 1995: Making The Decision

Authors: Jetty M. M. Plasschaert, Marlies Wilms

Company: PQR-Research

September 1, 1995

Improving quality today through technology

In the U.S., the self-administered diary method has achieved status as the industry standard for measuring radio, but data users are increasingly convinced that something better must surely exist. Indeed, Arbitron itself continues to develop what...

Catalogue: Radio Research Symposium 1995

Author: James D. Peacock

Company: Nielsen

July 1, 1995

How to measure the impact of radio commercials?

This paper is set up as follows. First the background and history of development of the measuring instrument will be described. Then we will go into the (present) design of the measuring instrument. This will be followed by a discussion of the...

Catalogue: Radio Research Symposium 1995

Authors: Swantje Brennecke, Co van Rooijen, Leo van Doorn

July 1, 1995

Interactive marketing in a new world order

I would urge you to become as proficient in information technology as your sons and daughters. Learn the meaning of Complex Instruction Set Computing, Reduced Instruction Set Computing, RAM, ROM, WORM, Baud, bits, bytes, graphical user interface,...

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000

Author: Peter Sealey

June 15, 1995

It don't mean a thing if it ain't got that swing

This paper will present an overview of a two-year development programme involving the transfer of a new, revolutionary instant meal technology from Asia to Europe. The novelty of the technology meant the planners could initiate a classical research...

Catalogue: Seminar 1995: Successful Product Engineering

Author: Michael M. Roe

June 15, 1995