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Videos

The death of polls?

Opinion polls and electoral polls were subject to intense scrutiny and criticism in the wake of the 2016 experience, followed by renewed confidence in the first months of 2017. Polling firms are facing up to the current challenges and reports of the...

Catalogue: Congress 2018
Author: Henri Wallard
Company: Ipsos MRBI
September 23, 2018
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Citation

Wallard, H. (2018a, September 23). The death of polls?. ANA - ESOMAR. Retrieved June 23, 2024, from


https://ana.esomar.org/documents/the-death-of-polls-


Magazines

Research World (December 2016)

Some would say that our industry started a century ago when in 1916 the Literary Digest ran the first national opinion poll among its readers, correctly predicting Woodrow Wilson as the next US President. The Digest correctly called the next four...

Catalogue: Research World 2016
Author: ESOMAR B.V.
December 15, 2016
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Citation

B.V., E. (2016a, December 15). Research World (December 2016). ANA - ESOMAR. Retrieved June 23, 2024, from


https://ana.esomar.org/documents/research-world-december-2016-


Research reports

Global Market Research 2012

Global Market Research 2012 is the 24th annual industry study undertaken by ESOMAR in cooperation with KPMG advisory. It continues to provide an authoritative review of the market research industry and explores how the market research landscape...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 10, 2012
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Citation

B.V., E. (2012a, September 10). Global Market Research 2012. ANA - ESOMAR. Retrieved June 23, 2024, from


https://ana.esomar.org/documents/global-market-research-2012


Magazines

Research World (October 2008)

When we talk about market research, we often forget that research as a whole encompasses great swathes of work done for social and political purposes. Indeed, in the US alone, research expenditure by government, social think tanks and universities...

Catalogue: Research World 2008
Author: ESOMAR B.V.
October 1, 2008
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Citation

B.V., E. (2008a, October 01). Research World (October 2008). ANA - ESOMAR. Retrieved June 23, 2024, from


https://ana.esomar.org/documents/research-world-october-2008-


Magazines

Research World (July/August 2004)

The object is to review whether opinion polls are subject to the principal requirements of professional standards and best practices. The review should include the ESOMAR/WAPOR Guide to Opinion Polls (last revised in 1998) and identify which new...

Catalogue: Research World 2004
Author: ESOMAR B.V.
August 1, 2004
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Citation

B.V., E. (2004a, August 01). Research World (July/August 2004). ANA - ESOMAR. Retrieved June 23, 2024, from


https://ana.esomar.org/documents/research-world-july-august-2004-


Magazines

Research World (February 2002)

Opinion polls reflect the political situation and the economic development of countries. The diversity of both these conditions in Asia has led to an interesting range of situations.

Catalogue: Research World 2002
Author: ESOMAR B.V.
February 1, 2002
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Citation

B.V., E. (2002a, February 01). Research World (February 2002). ANA - ESOMAR. Retrieved June 23, 2024, from


https://ana.esomar.org/documents/research-world-february-2002-


Magazines

Research World (December 2000)

Opinion pollsters enjoyed a remarkable spot in the limelight tracking polls are separate surveys conducted each night in the US presidential elections. Although the final results of the election were still unclear at the time of going to press with...

Catalogue: Research World 2000
Author: ESOMAR B.V.
December 1, 2000
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Citation

B.V., E. (2000a, December 01). Research World (December 2000). ANA - ESOMAR. Retrieved June 23, 2024, from


https://ana.esomar.org/documents/research-world-december-2000-


Research papers

Attitudes of the public towards the opinion and marketing research profession, its usefulness, its dangers...

In the course of the last ten years, the opinion and market research activities have been increasingly threatened by data protection laws which did not take properly into account the role and the specificities of our profession. Regulations have been...

Catalogue: Seminar 1986: Opinion Polls
Author: Jean Quatresooz
June 15, 1986
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Citation

Quatresooz, J. (1986a, June 15). Attitudes of the public towards the opinion and marketing research profession, its usefulness, its dangers.... ANA - ESOMAR. Retrieved June 23, 2024, from


https://ana.esomar.org/documents/attitudes-of-the-public-towards-the-opinion-and-marketing-research-profession-its-usefulness-its-dangers-