Abstract:
Opinion pollsters enjoyed a remarkable spot in the limelight tracking polls are separate surveys conducted each night in the US presidential elections. Although the final results of the election were still unclear at the time of going to press with this issue, Larry Gold draw some conclusions as to the role the opinion polls played in this turbulent election.
Research Papers
Technology acceptance, techno-fears and the rise of the post- modern consumer
Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: Alison MacLeod, Janet Nash
 
September 1, 2000
Research Papers
Exploiting analytical advances
Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Authors: George Terhanian, Renee Smith, John Bremer, Randall K. Thomas
Company: Harris Interactive (Europe)
June 1, 2001
