Research World (December 2000)

Date of publication: December 1, 2000

Catalogue: Research World 2000

Author: ESOMAR B.V.


Opinion pollsters enjoyed a remarkable spot in the limelight tracking polls are separate surveys conducted each night in the US presidential elections. Although the final results of the election were still unclear at the time of going to press with this issue, Larry Gold draw some conclusions as to the role the opinion polls played in this turbulent election.

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