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Research papers

SRI/CONTAM methodological research

A report on certain methodological research in the U.S.A. is provided. Results from three telephone coincidental studies that were completed in 1986 through 1991 are compared to audience estimates from people-meter measures. Analyses directed at...

Catalogue: Seminar 1992: Media Research Meets The Future
Author: Gale D. Metzger
June 15, 1992
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Citation

Metzger, G. D. (1992a, June 15). SRI/CONTAM methodological research. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/sri-contam-methodological-research


Research papers

The development of a non-telephone peoplemeter for third world environments

While most countries entering the peoplemeter era are First World countries with near universal telephone ownership, this is not always the case. Even where telephone ownership is high, a portion of the TV universe may be overlooked because of the...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Bryan W. Butler
June 15, 1992
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Citation

Butler, B. W. (1992a, June 15). The development of a non-telephone peoplemeter for third world environments. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/the-development-of-a-non-telephone-peoplemeter-for-third-world-environments


Research papers

M-Net

The paper outlines the background to the launch of M-Net in South Africa as a Pay TV channel in opposition to the government controlled channels, and explains the initial launch strategy. It outlines the growth of the channel to date, the current...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: Heather Kennedy, Sue Grant
Company: Markinor (Pty) Ltd
June 15, 1992
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Citation

Kennedy and Grant (1992a, June 15). M-Net. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/m-net


Research papers

A comparison of three methods of estimating South African television audiences

Three methods currently in use in South Africa to estimate television audiences are explained. In order to obtain comparable data , the periods of fieldwork for the three methods had to be matched as closely as possible. The samples used for the...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Gert Yssel
June 15, 1992
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Citation

Yssel, G. (1992a, June 15). A comparison of three methods of estimating South African television audiences. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/a-comparison-of-three-methods-of-estimating-south-african-television-audiences


Research papers

Apples and oranges

How Television and Radio audiences are measured varies widely across the world, and specifically in Europe. That differences in techniques matter is demonstrated. Users of research data, whether representing the interests of international brands or...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Peter Menneer
Company: British Broadcasting Corporation (BBC)
June 15, 1992
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Citation

Menneer, P. (1992a, June 15). Apples and oranges. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/apples-and-oranges


Research papers

Development of a rotation strategy for the New Zealand peoplemeter panel

The original contracts between AGB McNair and the broadcaster subscribers, TVNZ and TV3, called for the New Zealand PeopleMeter Panel to be replaced after two years of operation (i.e. in May 1992). The rationale for this clause in the contracts was...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: Peter J. Danaher, Terence W. Beed
June 15, 1992
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Citation

Danaher and Beed (1992a, June 15). Development of a rotation strategy for the New Zealand peoplemeter panel. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/development-of-a-rotation-strategy-for-the-new-zealand-peoplemeter-panel


Research papers

Audience measurement and communication effectiveness

Every day, managers of T.V, channels, in France like in most other western Countries, receive in their office tables and graphs showing the day before audience of T.V. broadcasts. They discover the number of viewers at each time segment throughout...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Michel Brulé
Company: BVA Group
June 15, 1992
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Citation

Brulé, M. (1992a, June 15). Audience measurement and communication effectiveness. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/audience-measurement-and-communication-effectiveness


Research papers

The challenge of the future

The introductory speech of the ESOMAR Seminar on the Expansion of Broadcast media is divided in two parts. The first part’s purpose is to define the key role that broadcast media -and in particular Television- play in every person’s life,...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Author: José María Casero
June 15, 1991
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Citation

Casero, J. M. (1991a, June 15). The challenge of the future. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/the-challenge-of-the-future


Research papers

Concentration analysis

On the basis of elementary information coming from the people-meter panel presently operating in Spain, an analysis has been made in order to go deeply into some quantitative aspects related to the TV consumption. Information is presented in respect...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Author: Carlos Lamas
June 15, 1991
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Citation

Lamas, C. (1991a, June 15). Concentration analysis. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/concentration-analysis