Abstract:

On the basis of elementary information coming from the people-meter panel presently operating in Spain, an analysis has been made in order to go deeply into some quantitative aspects related to the TV consumption. Information is presented in respect to three specific points: Degree of concentration of TV consumption both for individuals and households where the difference between those two values becomes evident. A segmentation of homes in accordance to the amount of TV viewing was made to check the stability of the share of viewing for the different channels across the pre-defined groups. A third analysis tries to reflect the day to day variability of the TV viewing behaviour both for households and individuals.