You searched for: "" but we corrected it to "*"
Did you mean to search for ""? Click here to show those results.
The results has been filter on Tags containing Predictive Model.
ANA has found 201 results for you, in
599 ms.
Currently showing results 82 to 90.
Didn’t find what you were looking for? Try the Advanced Search!
Research papers
The application of retail audit information in the Middle East
This paper describes how standard Retail Audit data can be enhanced "Management Information". The dynamism seen in the F.M.C.G's in the Middle East markets over the past two years with the explosive launch of new brands has focused the emphasis of...
Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Author: Tony Antoniou
January 1, 1994
Research papers
The application of rule induction and neural networks for television audience prediction
Rule induction and neural networks have been applied to audience data to produce promising results for understanding and predicting audience behaviour. Potential deployment designs suggest that this will be a fruitful way to assist the task of...
Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing
Authors: Mike Fitzsimons, Tom Khabaza, Colin Shearer
Company: British Broadcasting Corporation (BBC)
June 15, 1993
Research papers
How to meet client's needs?
Modem society is characterized by change : technological, political, economic... These changes all contribute to socio-cultural evolution, that is to say our evolving vision our ourselves and of the society in which we live. This, in turn, influences...
Catalogue: Seminar 1993: Marketing And International Research
Authors: Michel Ladet, François Montrelay
Company: RISC International (Europe) SA
June 15, 1993
Research papers
Launching new magazines
The quest for a cheap and reliable method for developing and launching successful new products is probably futile. Indeed this paper proposes that for a firm to develop profitably it is not strictly necessary to be able to predict how well its new...
Catalogue: Seminar 1993: Competition In Publishing
Author: Michael Bird
June 15, 1993
Research papers
Validity of consumer predicting variables used in marketing research (Spanish)
This paper presents the main findings obtained through a longitudinal study on housewives. Its main goal is to establish the predictive capacity of interbrand consumption that offers a series of variables or measuring instruments which have been...
Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Jose Luis Leon, Elena Olabarri
September 1, 1992
Research papers
Defining and tracking consumer expectations
We define and measure expectations as being what people ideally would like in terms of the discriminating attributes of the choice category. For relevance in the interpretation of expectations it is necessary to view them for the individual and also...
Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Miriam Comber, Ian D. Greig
Company: Maritz Research
September 1, 1992
Research papers
The relevance of expectations in predicting behaviour and moods
The present paper will discuss the relevance of several rational and other apparently irrational indicators in making forecasts for individual markets, in other words, the relevance of the plans, desires, moods and expectations expressed by consumers...
Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1992
Research papers
The relevance of expectations in predicting behaviour and moods (German)
The present paper will discuss the relevance of several rational and other apparently irrational indicators in making forecasts for individual markets, in other words, the relevance of the plans, desires, moods and expectations expressed by consumers...
Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1992
Research papers
