Resources Library by ANA

The debate continues but the emphasis is more about 'quality'

The Monograph will try to explain what is meant by 'quality' and how it may be achieved and improved upon. Its contributors argue that to achieve real quality requires discipline - in the design, execution, analysis, interpretation and presentation...

Catalogue: New Monograph Series Vol.4: Qualitative Research

Author: Peter Sampson

January 1, 1998

Cross cultural qualitative research

There is a good deal of misunderstanding about how qualitative researchers work with participants and how participants react in qualitative studies in Asian countries and especially in Japan. In fact, when we do cross-cultural qualitative research in...

Catalogue: New Monograph Series Vol.4: Qualitative Research

Author: Kazuko Ohye

January 1, 1998

How to cope with sensitive issues in market research

The primary purpose of this paper is to illustrate the implication of sampling, recruitment and respondent interviews when conducting research on ‘sensitive’ topics in the global marketplace. The paper will discuss how cultural...

Catalogue: EphMRA/ESOMAR Conference 1997: Sharpening Tools For The Future

Author: Mila C. Montemayor-Orr

June 15, 1997

Forecasting without data a fool's dream?

This paper reviews many of the problems associated with forecasting in China, discusses alternatives to get round these problems and then reports a case history using a novel approach to forecast sales of a valuable but high cost drug in China.

Catalogue: Asia Pacific Conference 1996: Marketing In Asia

Authors: Mark Ahn, Colin N. Maitland

November 1, 1996

Media measurement in a megacity

Jakarta has experienced huge gains in urban and economic development over the last ten years. The megacity now houses a substantial and affluent middle class with lifestyles in line with those of the Asian tigers. Their reading habits and value to...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia

Authors: Philip Rich, Trevor Sharot

Company: Nielsen

November 1, 1996

Relationship marketing

This paper provides a brief review of what relationship marketing (RM) is and can be, and what the consequences are for marketing management and marketing research. It is based on almost thirty years of research and experience concerning...

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'

Author: Evert Gummesson

November 1, 1996

Regional diversity in China and its impact on pricing strategy

China, with its 1.2 billion people, presents itself as one of the most promising future markets for most multinational companies. China also has a proud and continuous history of more than five thousand years with one written language. However,...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia

Author: Lynn Y.S. Lin

Company: BBI Group

November 1, 1996

Online services

The paper discusses the importance of new media "online" in respect to market research and describes the problems of conducting surveys for collecting media data with the use of online services. The differences between online- and offline research...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics

Author: Wolfgang Bogner

Company: Target Group GmbH

September 1, 1996

It don't mean a thing if it ain't got that swing

This paper will present an overview of a two-year development programme involving the transfer of a new, revolutionary instant meal technology from Asia to Europe. The novelty of the technology meant the planners could initiate a classical research...

Catalogue: Seminar 1995: Successful Product Engineering

Author: Michael M. Roe

June 15, 1995