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Forecasting without data a fool's dream?

Date of publication: November 1, 1996

Catalogue: Asia Pacific Conference 1996: Marketing In Asia

Authors: Mark Ahn, Colin N. Maitland

Abstract:

This paper reviews many of the problems associated with forecasting in China, discusses alternatives to get round these problems and then reports a case history using a novel approach to forecast sales of a valuable but high cost drug in China.

Mark Ahn

Author

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Colin N. Maitland

Author

This is a long description of some author details.

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Ahn and Maitland (1996a, November 01). Forecasting without data a fool's dream? . ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/semiotics-for-strategic-forecasting