Abstract:

The Monograph will try to explain what is meant by 'quality' and how it may be achieved and improved upon. Its contributors argue that to achieve real quality requires discipline - in the design, execution, analysis, interpretation and presentation of qualitative studies and their results. It requires the acceptance of certain rules that guide what should be done; and it requires the rejection of practices or 'sins' that mitigate against quality. It requires both a sense of order and of creativity, two notions that might appear to contradict but, when truly aligned, are indeed complementary.