Resources Library by ANA

Research World (December 2000)

Opinion pollsters enjoyed a remarkable spot in the limelight tracking polls are separate surveys conducted each night in the US presidential elections. Although the final results of the election were still unclear at the time of going to press with...

Catalogue: Research World 2000

Author: ESOMAR B.V.

December 1, 2000

The Internet and the effects of eCommerce on the brand

This paper presents a forecast of how brands and branding can and will be used in the new converging marketplace of the 21st century. The authors suggest a new model for developing and managing brand relationships will be required. The initial theory...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking

Authors: Don E. Schultz, Heidi F. Schultz

September 1, 2000

Targeting customers

Commerce players have a compelling economic incentive to retain customers, because it is more expensive to acquire new customers than it is to retain existing ones. While companies have used a multitude of tactics to foster loyal relationships,...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking

Author: Phil Dwyer

September 1, 2000

Learning from ethnic market research in the United States

This paper describes how community-based and ethnographic marketing research have been used as the basis for community-based marketing strategies. These approaches are particularly important for the study of ethnic sub-communities because they...

Catalogue: Ethnic Marketing 2000

Author: Hy Mariampolski

Company: QualiData Research Inc.

July 1, 2000

Developing points of view

This paper presents findings from an extensive research project conducted by MTV Networks during the summer of 1999 to broaden its understanding of young ethnic consumers. Quantitative and qualitative research with white, African American, and Latino...

Catalogue: Ethnic Marketing 2000

Authors: Marsha E. Williams, Jeffrey Kaufman

Company: Viacom International Media Networks

July 1, 2000

Socioeconomic characteristics of the radio audience in the United States

Historically the radio ratings in the United States have described audiences by age and sex. In the fall of 1998 Arbitron began collecting information on household income education and presence of children from all respondents. This socioeconomic...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage

Author: David Lapovsky

Company: Nielsen

June 15, 1999

Consumer usage patterns of the Internet and traditional media

This paper compares and contrasts consumer usage patterns of the Internet and traditional media across the top fifty markets in the United States. While interest in the Internet is high, most surveys describe the Internet user in general terms. This...

Catalogue: Seminar 1998: Towards Total Communications Strategies

Author: Jane H. Mulligan

October 20, 1998

Metering television in the digital age

This paper provides an overview of the impact on measuring television audiences due to the market’s transition to digital television (DTV) in the United States. The Federal Communications Commission (FCC) has mandated that the transition will...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Authors: Barry Cook, Edgar Aust

Company: Nielsen

June 15, 1998

Projecting the television audience in the digital future

This paper describes the results of a telephone survey of adults regarding their awareness of digital television and preferences for services that digital television could provide in the United States. The survey results provide guidance for...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Author: Janice J. Jones

June 15, 1998