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Research papers

Market research in product development

The cost of developing new products is enormous, and the number of new products developed is decreasing year by year. Thus it is imperative, that maximum benefits are derived from the new products and minimise the risk of failure in some countries....

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Author: J. Vanamali
March 1, 1975
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Citation

Vanamali, J. (1975a, March 01). Market research in product development . ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/market-research-in-product-development-


Research papers

The development of Zeit magazin guided by marketing research

The research for this colour magazine a supplement of DIE ZEIT (weekly) started in 1965/66, four years before it was launched, and the research activities are still going on. At the beginning of the planning phase prior to the development of ZEIT...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Author: Georg Gramse
June 15, 1974
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Citation

Gramse, G. (1974a, June 15). The development of Zeit magazin guided by marketing research. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/the-development-of-zeit-magazin-guided-by-marketing-research


Research papers

Computerized cash registers for chain retail stores

During this presentation the new computerised cash register, Electronic Cash Register, manufactured by The Singer Company is being introduced to the audience. The following information is given in more detail: 1. The basic idea and mission of the...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Author: John Z. Kracmar
April 1, 1974
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Citation

Kracmar, J. Z. (1974a, April 01). Computerized cash registers for chain retail stores. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/computerized-cash-registers-for-chain-retail-stores


Research papers

Life style and conventional research in Silvikrin concept

The women haircare market is one of Britain's most competitive, with activity at its most intense in the shampoo and hairspraysectors, whose rapid growth in recent years has been brought about by heavy advertising and promotional investment. In the...

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Author: C. C. Auld
November 28, 1973
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Citation

Auld, C. C. (1973a, November 28). Life style and conventional research in Silvikrin concept . ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/life-style-and-conventional-research-in-silvikrin-concept-


Research papers

The diversification of Boehringer Ingelheim, Ltd. through the launch of Dixarit in the United Kingdom

The paper traces the steps that were taken in the formulation of the marketing strategy of Dixarit, a new product for the prophylactic treatment of migraine. It describes the planned research programme, the development of promotional concepts, their...

Catalogue: Seminar 1973: Communication And Diversification In Pharmaceuticals, Hospital Supplies And Allied Fields
Authors: John Bames, Roger Goldsmith
June 1, 1973
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Citation

Bames and Goldsmith (1973a, June 01). The diversification of Boehringer Ingelheim, Ltd. through the launch of Dixarit in the United Kingdom. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/the-diversification-of-boehringer-ingelheim-ltd-through-the-launch-of-dixarit-in-the-united-kingdom


Research papers

Research on the launching of new publication

Much has been written about the market research techniques which can be of value to a company launching a consumer product. However, very little has been written which relates specifically to launches of new publications. This paper discusses some of...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Authors: R. A. Roberts-Miller, R. Woodhouse
June 15, 1972
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Citation

Roberts-Miller and Woodhouse (1972a, June 15). Research on the launching of new publication. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/research-on-the-launching-of-new-publication


Research papers

The importance of achieving adequate distribution when launching a new product

Lack of distribution can be a major cause of new product failure. But, what constitutes "adequate" distribution, and how should the manufacturer set about obtaining it. This is the subject of this paper presented in three closely-linked sections : 1....

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Authors: Johan Aucamp, B. Madell
November 1, 1969
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Citation

Aucamp and Madell (1969a, November 01). The importance of achieving adequate distribution when launching a new product. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/the-importance-of-achieving-adequate-distribution-when-launching-a-new-product


Research papers

Broadscale projection methods from test marketing data

The present paper is one of a series of reports by the authors on empirical research which has been conducted by the authors since 1967 into the problems of introducing new products. A survey of contemporary practice has highlighted the areas which...

Catalogue: ESOMAR/WAPOR Congress 1969
Authors: Roy Hayhurst, Gordon S.C. Wills
June 15, 1969
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Citation

Hayhurst and Wills (1969a, June 15). Broadscale projection methods from test marketing data. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/broadscale-projection-methods-from-test-marketing-data


Research papers

The case of Alimentare Emiliana

In October 1968, the Chairman and Managing Director of Alimentare Emiliana S.p.A., Mr. Limentani, had considered the advisability of entering into a new sector of pre-packed foods, for which the prospects of development in Italy seemed to be...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Pietro Gennaro
November 1, 1968
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Citation

Gennaro, P. (1968a, November 01). The case of Alimentare Emiliana. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/the-case-of-alimentare-emiliana