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Research on the launching of new publication

Date of publication: June 15, 1972

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Authors: R. A. Roberts-Miller, R. Woodhouse

Abstract:

Much has been written about the market research techniques which can be of value to a company launching a consumer product. However, very little has been written which relates specifically to launches of new publications. This paper discusses some of the research techniques which can help a publisher to define a market "gap" and tailor a new publication for it, and describes a case history of research on the launch by Times Newspapers Ltd of a new weekly newspaper for teachers.

R. A. Roberts-Miller

Author

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R. Woodhouse

Author

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Citation

Roberts-Miller and Woodhouse (1972a, June 15). Research on the launching of new publication. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/launching-new-financial-services-to-consumers