Resources Library by ANA

The real why and the hidden who

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Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Jon Puleston, Christopher Graves

Companies: Ogilvy, Kantar

September 8, 2019

Barry Callebaut strikes gold with the chocolate of the future

We demonstrate how we helped feed the innovation funnel of Barry Callebaut with product ideas that have a higher likelihood of success. We show the importance of working from a motivational and multi-sensory perspective in uncovering a completely new...

Catalogue: Congress 2018

Authors: Karin Loobuyck, Jasper Scheir, Ludovic Depoortere

Company:

September 23, 2018

Revue Française du Marketing (Avril 2013)

Pour rendre hommage à Jacques Antoine, nous avons choisi l'article sur l'évolution passée et future duconsommateur et de la consommation de 1950 aux années 2000 (N°164), article que vous trouverez ci après.À propos de la...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

April 1, 2013

Look, no hands!

Two streams of online research have developed. In the first (largely adopted by ‘traditional’ research agencies), traditional survey and/or question-based techniques are undertaken across digital media (rather than face-to-face or by...

Catalogue: ESOMAR Net Effects 2001

Author: Rob Lawson

Company: Engage Research

February 11, 2001

U.S. Latinos and the cyber revolution

The computer age has dramatically changed the way we communicate, exchange information, and conduct commerce. Much the same way the telephone connected” people around the world, the computer and the Internet will wire the world. However,...

Catalogue: Ethnic Marketing 2000

Author: Isabel Valdés

July 1, 2000

Site location studies and geodemographics

Most research projects have a geographical dimension - be it a geographically defined survey universe, geographical sampling locations or geographical analysis of the results. In this chapter, we show how knowledge of geography may be applied or can...

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Authors: Barry Leventhal, Jonathan Reynolds

September 1, 1998

Media fragmentation

This paper will highlight the impact of media fragmentation on overall television viewing habits in the United Kingdom and describe how the viewing of pre-recorded videos fits into this environment. Findings from the VideoTrak service will be used to...

Catalogue: Seminar 1996: Managing Media Data For Market Profit

Authors: Elaine Safier, Caroline Stott

November 11, 1996

Business requirements and future expectations in competitive bank services

An experimental study on attitudes towards time and on the behavioural implications of such attitudes was conducted on 46 staff members of an Italian bank. The methods used were a Semantic Differential (SD) composed of three stimulus words (the past,...

Catalogue: Seminar 1988: Research For Financial Services

Author: Gabriele Morello

June 15, 1988

Spillers VS dalgety

In spite of the fact that shareholders can, collectively, wield a great deal of power over the destinies of private companies, research into their attitudes is a relatively uncommon event. Where it does occur it rarely extends beyond a focus on...

Catalogue: ESOMAR Congress 1981: Research For Profitability

Author: Peter Hutton

Company: IPSOS

August 23, 1981