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Barry Callebaut strikes gold with the chocolate of the future

Date of publication: September 23, 2018

Catalogue: Congress 2018

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Authors: Karin Loobuyck, Jasper Scheir, Ludovic Depoortere

Abstract:

We demonstrate how we helped feed the innovation funnel of Barry Callebaut with product ideas that have a higher likelihood of success. We show the importance of working from a motivational and multi-sensory perspective in uncovering a completely new consumer experience that can generate strong emotional impact that lasts and anchors itself in consumers' memory.

Karin Loobuyck

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Jasper Scheir

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Ludovic Depoortere

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Barry Callebaut strikes gold with the chocolate of the future

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Company:

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Loobuyck and Depoortere (2018a, September 23). Barry Callebaut strikes gold with the chocolate of the future. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/barry-callebaut-strikes-gold-with-the-chocolate-of-the-future


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Loobuyck, Scheir and Depoortere (2018a, September 23). Barry Callebaut strikes gold with the chocolate of the future. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-people-and-gold