Barry Callebaut strikes gold with the chocolate of the future

Date of publication: September 23, 2018

Catalogue: Congress 2018

Abstract:

We demonstrate how we helped feed the innovation funnel of Barry Callebaut with product ideas that have a higher likelihood of success. We show the importance of working from a motivational and multi-sensory perspective in uncovering a completely new consumer experience that can generate strong emotional impact that lasts and anchors itself in consumers' memory.

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