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Barry Callebaut strikes gold with the chocolate of the future

Date of publication: September 23, 2018

Catalogue: Congress 2018

Company:

Authors: Karin Loobuyck, Jasper Scheir, Ludovic Depoortere

Abstract:

We demonstrate how we helped feed the innovation funnel of Barry Callebaut with product ideas that have a higher likelihood of success. We show the importance of working from a motivational and multi-sensory perspective in uncovering a completely new consumer experience that can generate strong emotional impact that lasts and anchors itself in consumers' memory.

Karin Loobuyck

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Jasper Scheir

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Ludovic Depoortere

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Research Papers

Brain systems and brand experiences

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Authors: Juliana Oliveira, Maria Carolina Rodrigues

Company: Ipsos MRBI

March 27, 2018

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Citation

Oliveira and Rodrigues (2018a, March 27). Brain systems and brand experiences. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/brain-systems-and-brand-experiences


Research Papers

When the nip becomes a bite

Catalogue: Congress 2018

Author: Ritanbara Mundrey

 

September 23, 2018

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Citation

Mundrey, R. (2018a, September 23). When the nip becomes a bite . ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/when-the-nip-becomes-a-bite--9428


Research Papers

Touch and go

Catalogue: Congress 2018

Author: Diana Lucaci

 

September 23, 2018

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Citation

Lucaci, D. (2018a, September 23). Touch and go. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/touch-and-go-9417


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Citation

Loobuyck, Scheir and Depoortere (2018a, September 23). Barry Callebaut strikes gold with the chocolate of the future. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/touch-and-go-9417