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Suárez-Gapp and Hofmann (2010a, October 19). The dots can only be connected with a tune!. ANA - ESOMAR. Retrieved June 15, 2024, from
https://ana.esomar.org/documents/the-dots-can-only-be-connected-with-a-tune-
Martins, Baxter and Gill (2009a, June 15). Shopping missions. ANA - ESOMAR. Retrieved June 15, 2024, from
https://ana.esomar.org/documents/shopping-missions
van Veen, Y. (2009a, March 04). From dream to purchase. ANA - ESOMAR. Retrieved June 15, 2024, from
https://ana.esomar.org/documents/from-dream-to-purchase
Bonanno, P. C. (2008a, September 26). Assessing shifts in shopper purchase behaviour. ANA - ESOMAR. Retrieved June 15, 2024, from
https://ana.esomar.org/documents/assessing-shifts-in-shopper-purchase-behaviour
Rajgopal, Desai and Banerjee (2008a, June 15). Succeeding in a multi-cultural society against a monopolistic brand. ANA - ESOMAR. Retrieved June 15, 2024, from
https://ana.esomar.org/documents/succeeding-in-a-multi-cultural-society-against-a-monopolistic-brand
Wood, Kennedy, McDonald, Driesener and Goodhardt (2008a, June 01). How does advertising affect loyalty?. ANA - ESOMAR. Retrieved June 15, 2024, from
https://ana.esomar.org/documents/how-does-advertising-affect-loyalty-
Ruiz-Contreras, Cervantes, Prospero-Garcia and Hillenbrand (2008a, May 13). The secrets of neuromarketing. ANA - ESOMAR. Retrieved June 15, 2024, from
https://ana.esomar.org/documents/the-secrets-of-neuromarketing
Ryan, J. (2008a, February 06). What do you do when everything is OTC?. ANA - ESOMAR. Retrieved June 15, 2024, from
https://ana.esomar.org/documents/what-do-you-do-when-everything-is-otc-
Sengupta, C. (2007a, September 19). A tale of two giants. ANA - ESOMAR. Retrieved June 15, 2024, from
https://ana.esomar.org/documents/a-tale-of-two-giants