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Research papers

Measuring rebroadcast audiences in Central and Eastern Europe

This paper examines the practice of measuring rebroadcast audiences to international radio stations in central and eastern Europe. Finite resources mean that it is important that the effectiveness of this method of delivery can be properly assessed...

Catalogue: 2nd Radio Research Symposium
Author: Hugh Hope-Stone
June 15, 1997
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Citation

Hope-Stone, H. (1997a, June 15). Measuring rebroadcast audiences in Central and Eastern Europe . ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/measuring-rebroadcast-audiences-in-central-and-eastern-europe-


Research papers

Radio audience measurement in the future

This paper first reviews the overall nature of audience measurement of radio into which context the potential for a meter based solution can be set. It considers the nature of task that radio research faces, identifies the different sources of...

Catalogue: 2nd Radio Research Symposium
Author: Roger Gane
June 15, 1997
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Citation

Gane, R. (1997a, June 15). Radio audience measurement in the future. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/radio-audience-measurement-in-the-future


Research papers

What radio stations call themselves and what diarykeepers call them

The number and success of radio stations are strongly linked to station format. Listener demographics are linked to the station formats. Thus, separating the effect of station format from listener demographics is difficult. The bigger formats are...

Catalogue: 2nd Radio Research Symposium
Author: Thomas W. White
June 15, 1997
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Citation

White, T. W. (1997a, June 15). What radio stations call themselves and what diarykeepers call them. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/what-radio-stations-call-themselves-and-what-diarykeepers-call-them


Research papers

Learning from our listeners

The changes to the Australian Broadcasting Services Act in the mid- 1990’s have meant radio owners are either considering the purchase of new radio stations that were once their competitors or taking advantage of Section 39 licenses to start a...

Catalogue: 2nd Radio Research Symposium
Author: David Rogerson
June 15, 1997
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Citation

Rogerson, D. (1997a, June 15). Learning from our listeners . ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/learning-from-our-listeners-


Research papers

Radio audience measurement

This paper reports on an investigation of the relative performance of one, two and four week diaries for radio audience measurement. A special four week diary study carried out in 1992 by Research Services Limited for RAJAR has been re-analysed to...

Catalogue: 2nd Radio Research Symposium
Author: Steve Wilcox
June 15, 1997
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Citation

Wilcox, S. (1997a, June 15). Radio audience measurement. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/radio-audience-measurement


Research papers

Now listen and pay attention

This paper describes the method and the results of a research project concerning the attention, appreciation and social context of radio listening. The results are presented in two ways: the first part contains general results about appreciation,...

Catalogue: 2nd Radio Research Symposium
Authors: Heloise van den Berg, Henk Van Zurksum
June 15, 1997
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Citation

van den Berg and Van Zurksum (1997a, June 15). Now listen and pay attention. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/now-listen-and-pay-attention


Research papers

Preset tuning and listening behaviours

This paper refers to three categories of sources: The “75000 Radio” survey which has been the radio audience reference survey in France for more than ten years. The “Radio panel”-, in 1993 and 1996 Mediametrie conducted a three...

Catalogue: 2nd Radio Research Symposium
Authors: Arnaud de Saint Roman, Agnès Gaztambide
June 15, 1997
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Citation

de Saint Roman and Gaztambide (1997a, June 15). Preset tuning and listening behaviours. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/preset-tuning-and-listening-behaviours


Research papers

Effective radio advertising

Despite the growing importance of radio as an advertising medium in The Netherlands, there is very little research available on the impact of radio advertising and how to influence it. We designed an experimental survey to learn how to influence the...

Catalogue: 2nd Radio Research Symposium
Author: Swantje Brennecke
June 15, 1997
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Citation

Brennecke, S. (1997a, June 15). Effective radio advertising . ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/effective-radio-advertising-


Research papers

The revival of the radio audience in Poland

Radio is a very popular medium in Poland. The Polish radio market is presently defined on one hand, by high vitality regional and local stations, and on the other by the clearly defined leadership of ProgrammeI of the Polish Radio and the strong,...

Catalogue: 2nd Radio Research Symposium
Author: Wojciech Pawlak
June 15, 1997
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Citation

Pawlak, W. (1997a, June 15). The revival of the radio audience in Poland. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/the-revival-of-the-radio-audience-in-poland