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Radio audience measurement

Date of publication: June 15, 1997

Catalogue: 2nd Radio Research Symposium

Author: Steve Wilcox

Abstract:

This paper reports on an investigation of the relative performance of one, two and four week diaries for radio audience measurement. A special four week diary study carried out in 1992 by Research Services Limited for RAJAR has been re-analysed to evaluate the trade-offs between respondent fatigue, the performance of the extended reach model, sample efficiency and relative cost.

Steve Wilcox

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Research Papers

Towards harmonization of international radio audience measurement

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Author: Allen Cooper

Company: British Broadcasting Corporation (BBC)

June 15, 1996

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Citation

Cooper, A. (1996a, June 15). Towards harmonization of international radio audience measurement. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/towards-harmonization-of-international-radio-audience-measurement


Research Papers

Radio audience measurement in the future

Catalogue: 2nd Radio Research Symposium

Author: Roger Gane

 

June 15, 1997

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Citation

Gane, R. (1997a, June 15). Radio audience measurement in the future. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/radio-audience-measurement-in-the-future


Research Papers

Radio audience measurement systems across Europe

Catalogue: Radio Research Symposium 1995

Author: Peter Menneer

 

July 1, 1995

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Citation

Menneer, P. (1995a, July 01). Radio audience measurement systems across Europe. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/radio-audience-measurement-systems-across-europe


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Citation

Wilcox, S. (1997a, June 15). Radio audience measurement. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/radio-audience-measurement-systems-across-europe