Resources Library by ANA

Effectiveness of radio advertising

The effectiveness of an advertising message depends as much on its intrinsic virtues - especially the creative work behind it - , as it does on the context in which it appears. This is why in the print media, the impact of an advertisement can drop...

Catalogue: Seminar 1992: Media Research Meets The Future

Author: François Laurent

June 15, 1992

Radio reach and frequency revisited after 25 years: Do quintile probabilities still produce accurate estimates?

Reach and Frequency Models have been actively utilized in the United States for the planning and buying of radio announcements since the 1968 introduction of "Radio’s New Math." Curves built in the late 60's allow users of the medium to predict...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: William E. Engel

June 15, 1992

A new approach to the measure of children radio audience (9 to 14 years old)

In France, radio audience measurement for people 15 years old or more is pre-eminently carried out using Mediametrie's 75000 Survey, whose methodology is generally known and accepted. Mediametrie is both attentive to its market and eager to see...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: Fabrice Carlier

Company: Mediametrie

June 15, 1992

Radio advertising expenditure

This paper presents a comparison of the radio landscape and radio advertising in European countries. The commercial radio landscape in Europe varies considerably from country to country, ranging from Sweden where there is no commercial radio to Italy...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Authors: Flemming Hansen, Lars Grønholdt

June 15, 1992

Global audiences

This paper is in two sections. First we will give an account of audience measurement research commissioned by the BBC World Service in many different countries around the world. We will outline the purposes of this research, describe how it is...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Authors: Graham Mytton, Allen Cooper

June 15, 1992

TV/radio in the 21st century

This paper draws upon more than twenty years of analysis and research and discusses audiences to radio and TV in the next century. The paper begins by recollecting audience behaviour some twenty years ago and the substantial changes that have taken...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: Barry Kiefl

June 15, 1992

Apples and oranges

How Television and Radio audiences are measured varies widely across the world, and specifically in Europe. That differences in techniques matter is demonstrated. Users of research data, whether representing the interests of international brands or...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: Peter Menneer

Company: British Broadcasting Corporation (BBC)

June 15, 1992

Homogeneity and comparability of radio audience measurements in Europe

The Radio speaks to every one of us directly, without trans laters, without intermediates, immediately, about what interests us, about what we like, in our language. Any marketing and publicity professional, or of audience research, is aware of the...

Catalogue: Seminar 1991: The Expansion of Broadcast Media

Authors: Paloma Abascal, Marisa Ortiz

June 15, 1991

Implications and applications of trend analyses in radio research

The present paper is designed to serve as model and representation of a continuous investigation of the radio listening trends, and as such it shall contribute to the discussion about the advancement of radio programme investigations. The first step...

Catalogue: Seminar 1991: The Expansion of Broadcast Media

Author: Rainer Arenz

June 15, 1991