Abstract:

The Radio speaks to every one of us directly, without trans laters, without intermediates, immediately, about what interests us, about what we like, in our language. Any marketing and publicity professional, or of audience research, is aware of the active presence of the Radio in the life of all and everyone of us? of the social, cultural and political influence of the Radio in the present-day world. We are also aware of the difficulty of the medium, of its great complexity precisely because of its great scope, its total coverage. And in Spain ali this is intensified ty what we have seen: - Over 4.000 Radio stations - Private and state stations with national, regional or municipal coverage - Private stations that have arrangements or agreements with other stations of greater importance to broadcast in network. - Broadcasts in Medium Wave and Frequency Modulation - Radio stations that emit conventional program- ming and what is called Formula Radio.