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Lee and Wilman (2020a, September 15). How design thinking allows market research to take the lead and become an innovation powerhouse. ANA - ESOMAR. Retrieved June 02, 2024, from
Koornstra and Berbecaru (2015a, June 15). The art and science of innovation. ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/the-art-and-science-of-innovation
Schmolze and Boehmer (2010a, November 16). Innovation detonation @ Deutsche Telekom. ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/innovation-detonation-deutsche-telekom
Blakemore, L. (2008a, June 16). Building innovation. ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/building-innovation
Stoev and Cohen (2003a, September 14). Developing an optimal product line using consumer preferences and cost data. ANA - ESOMAR. Retrieved June 02, 2024, from
O'Connor and Pettit (2002a, March 17). Analytics count. ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/analytics-count
Akalin and Sampson (1996a, September 01). Brand stretching . ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/brand-stretching-
Holmes, M. (1994a, September 01). Company market research departments. ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/company-market-research-departments
Kapferer, J. (1994a, June 15). Stealing brand equity' measuring perceptual confusion between national brands and copycat own-label products. ANA - ESOMAR. Retrieved June 02, 2024, from