Building innovation

Date of publication: June 16, 2008

Catalogue: Innovate 2008

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Author: Lucy Blakemore

Abstract:

It may come as no surprise that research is seldom praised for its ability to nurture innovative ideas. We've interviewed some international and UK-based clients and creative agencies about their experiences of research in idea development, and decided it's time to take a fresh look at how researchers fit into this process. Taking inspiration from the building industry, this paper looks at how researchers can make a more constructive contribution to the innovation project team and step out of the role of destructive delinquents.

Lucy Blakemore

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