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Qualitative research and neuroscience
To be able to pinpoint the relationship between qualitative research and neuroscience in accessing and exploring the unconscious thoughts and emotions of consumers, there are a number of fundamental misconceptions that need to be cleared up.Taking a...
Catalogue: Congress 2014: What Inspires?
Author: Georges Guelfand
June 15, 2014
Videos
Executing B2B research in "breakthrough" countries
A practical tour of recruitment approaches, data sources availability, interviewing traditions and much more that add knowledge to global researchers.
Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Authors: Tatiana Barakshina, Erdogan Gundogdu, Ruth Stanat
Company: Bazis
June 15, 2014
Videos
Vision Y
In 2013, Luxottica decided to re-create its vision for the future through the eyes of Millennials. The company has undertaken a new approach using market research tools to create a more open-source and two-way relationship with the Millennial...
Catalogue: Congress 2014: What Inspires?
Authors: Giuseppe Tonolini, Simona Sbarbaro
June 15, 2014
Videos
Research incorporated
We keep hearing that research needs to be sexier. Well itâs time to make that happen! Across industries and clients, time and again, the full power of great research remains unlocked and unused. Yet, research has a story to tell and in this...
Catalogue: Latin America 2014: Accelerating Growth
Authors: Carola Verschoor, Kees Elands
June 15, 2014
Videos
Watch, play, live
We want to share with the audience our findings regarding how important sports are to peopleâs lives; How the way that people engage with sports has evolved from a simple "match watchedâ for one or two hours, to a more participative way of...
Catalogue: Latin America 2014: Accelerating Growth
Authors: Cynthia Rivera, Karina Besprosvan
June 15, 2014
Videos
Data synergy
Phones, tablets, phablets, Google glass and passive measurement technologies produce an immense amount of data from geo-location to in-the-moment information exchange, representing potential research gold. While vast in amount, in and of itself,...
Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Guy Rolfe, Richard Blades, Colin Strong, Gawain Morrison, Frits van der Schaaf
Company: KANTAR TNS Malaysia
June 15, 2014
Videos
Designing bonsai surveys
We are at a tipping point in online survey design as more and more people want to do surveys on mobile/tablet devices; and the Asian markets are leading the way. Up until recently our focus has been on simply getting surveys to work on these devices,...
Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Author: Jon Puleston
June 15, 2014
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