Resources Library by ANA

Measuring opinion in a 'war zone'

There was no history of polling in Iraq prior to 2003. a census existed but there was no social nor opinion research available. the hazard of ongoing violence and bombing meant that it was nigh on impossible for those trying to understand...

Catalogue: Congress 2006: Foresight

Authors: Johnny Heald, Munqith Daghir

Companies: ORB, IIACSS

June 15, 2006

Save The Children

The work has been two-tailed and so the paper is:• Part I addresses the potential for working pro bono (unpaid for a good cause) with market research, the difficulties experienced and arrive at suggestions for how these could be overcome in the...

Catalogue: Congress 2006: Foresight

Authors: Henrik Hall, Marie Florence Madom, Luisa Mercedes Ravelo

Company: CIBLE

June 15, 2006

Hybrid market research

To address the needs of the dynamic industry, automotive market researchers must bridge the traditional divide between 'qual' and 'quant' methods. The paper advocates mixed-model solutions that combine the strengths of both sets of methodologies for...

Catalogue: Automotive 2006

Authors: Heinrich Rademacher, Peter Böhm, Sebastian Knauer, Christina Eisenschmid

Company: PSYMA GROUP AG

February 27, 2006

A new qualitative approach in concept development

Common market research approaches - regardless whether by qualitative or by quantitative means - usually assess more or less finalised concepts of new products and services. Potential consumers and target groups have rarely been involved directly in...

Catalogue: Qualitative 2005

Authors: Ute Rademacher, Stefanie Güntzel

Company: Ipsos MRBI

November 13, 2005

Product media index in Hungary

This paper describes a possible way to reduce the risk of a common client requirement, namely 'to know everything from one survey'.Facing the dilemma of unrealistically long questionnaires of single-source surveys from time to time lead us to find a...

Catalogue: ESOMAR Panel Research Conference 2005

Authors: Rita Vella, János Bacher

Company: GfK

April 17, 2005

Lunch break

This paper describes how to put together an innovative research design based on several contrasting perspectives and techniques, with the purpose of gaining new consumer insight and understanding in the school-lunch market in Norway.The ultimate goal...

Catalogue: ESOMAR Conference 2005: Innovate!

Authors: Ole Petter Nyhaug, Jeanette Bergquist

February 27, 2005

Hunting B2B technology innovations

Developing innovative applications for existing data sources and techniques is the hallmark of good research organizations. Researchers and strategists optimize their investment in data and methodological expertise when they effectively repurpose...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business

Authors: R. Scott Evans, Anne P. Bartlett

September 19, 2004

Recognized in a split second

Since 1992 Viacom Outdoor in the Netherlands has tested the time it takes for the product and brand on outdoor advertising posters to be recognised.The fieldwork was carried out by Inter/View and, later, Intomart Gfk. Brand Recognition and Product...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online

Authors: Lex van Meurs, Mandy Klerkx

June 14, 2004

Ads that click

Advertising pre-testing is the process where the potential of an ad is determined in terms of its ability to reach its intended target audience with a brand-recognized message and garner the appropriate response (short term persuasion and/or building...

Catalogue: ESOMAR Conference 2004: Technovate 2

Author: Indivar Kushari

Company: Ipsos MRBI

February 1, 2004