Resources Library by ANA

ARF criteria for marketing and advertising research

These criteria are intended to provide helpful guidelines for planning and reporting market research studies and for assisting practitioners and users of market research to evaluate the quality, relevance, and utility of the information reported. The...

Catalogue: ARF Guidelines Handbook

Author: ARF (Advertising Research Foundation) B.V.

January 1, 1990

Keeping panel respondents fit and willing

In this paper we will discuss the quality of the data obtained by using computerised interviewing in a panel situation. For this form of research some extra advantages of computerised interviewing can be obtained. It will first be shown for data on...

Catalogue: ESOMAR Congress 1989

Authors: Leo van Doorn, Theo Hess

Company: NIPO

September 1, 1989

Applying market research techniques to international policy analysis: The development of a small-scale, multi-country opinion leader panel

To meet the need of American companies for better (more focused, relevant and timely) information about European policy trends. Starch INRA Hooper has developed its Opinion Leader Forum. The Forum is a unique multi-country survey that polls a panel...

Catalogue: ESOMAR Congress 1989

Authors: Gunilla C. Broadbent, David A. Jodice

Company: D3 Systems, Inc.

September 1, 1989

Creativity in quantitative research (German)

Both market researchers and their clients subscribe to the notion that there are "two cultures": On the one hand, there is qualitative research with depth interviews, unstructured interviews with a small number of respondents. This is the creative...

Catalogue: ESOMAR Congress 1989

Author: Elisabeth Noelle-Neumann

Company: Institut für Demoskopie Allensbach GmbH

September 1, 1989

Black options to apartheid

A socio-political study was conducted in the KwaZulu-Natal province of the Republic of South Africa in the second half of 1988 for the Indaba, a pressure group for constitutional change. It was conducted in an unstable environment on a topic related...

Catalogue: ESOMAR Congress 1989

Authors: Caroline M. A. Harben, Peter J. Badcock-Walters

September 1, 1989

Our experiences of forecasting non-fast moving consumer goods products & services

Forecasting new Fast-Moving Consumer Goods (FMCG) sales potential prior to test market has been available, and quite successful for twenty -20 years. During the past eight years, much effort has been devoted to duplicating the forecasting success...

Catalogue: ESOMAR Congress 1989

Authors: Gilles Hustaix, Lynn Y.S. Lin

Company: Burke, Inc.

September 1, 1989

The third generation of qualitative research

Qualitative research has become not only a tool for determining the elements capable of orienting marketing action, but a good way, thanks to the existence of a read-write memory, of following the evolution of data from one study to the next. Today,...

Catalogue: ESOMAR Congress 1989

Author: Georges Guelfand

September 1, 1989

How to optimize product characteristics using computerized investigation techniques

The purpose of this paper is to illustrate the optimization of the mix for a consumer product in relation to its competitive frame. The paper is divided into different steps that utilize a concrete case to exemplify how the opportunity provided by...

Catalogue: ESOMAR Congress 1989

Authors: Fausto Falcone, Leonardo Jaconelli

Company: Burke, Inc.

September 1, 1989

Milking old data for all it's worth, or sensitivity panels as a way of reaching manageable conclusions

By 1986 liquid milk sales in the United Kingdom were declining at the rate of about 1% p.a. Within this slowly shrinking market, several structural changes were taking place including the growth in popularity of lower fat milks and an increasing...

Catalogue: ESOMAR Congress 1989

Author: Norman Mould

September 1, 1989