Abstract:
In this paper we will discuss the quality of the data obtained by using computerised interviewing in a panel situation. For this form of research some extra advantages of computerised interviewing can be obtained. It will first be shown for data on income that the quality of the data is already on a high level, with important advantages because of the panel character when compared to ad hoc research. However from the same analysis follows that for policy relevant conclusions the quality of the data, and therefore of the questionnaire should be improved further. Another equally important aspect for panel research is that interviewees will become bored and irritated by exposure to similar questionnaires on a regular basis. Especially when they perceive little or no change in the answers they are providing. This may affect increased dropout and panel mortality, thereby reducing the usefulness and lifecycle of the panel. In the last part of the paper we will go into the improvements that may be obtained in computerised panel research by using information retained from previous interviews, when collecting new data.
Research Papers
Some results and experiences of a new consumer panel technique
Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Authors: Emiel P. M. Bon, Leo van Doorn
Company: NIPO
June 15, 1987
Research Papers
Nipo's brand monitor and how advertising works
Catalogue: Seminar 1991: How Advertising Works And How Promotions Work
Authors: Leo van Doorn, Jan Stapel
Company: NIPO
June 15, 1991
Research Papers
Keyboard and pen PC
Catalogue: Seminar 1997: Do we control IT or are we IT's slave?
Author: Niels J. Grommé
Company: KANTAR TNS Malaysia
January 1, 1997
