Resources Library by ANA

Using computer mice to enhance data capture

This paper reviews the contribution that a computer mouse can offer with respect to enhancing Computer Aided Personal Interviewing (CAPI). The paper briefly refers to the new advantages and problems that CAPI has introduced, and goes on to discuss...

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?

Author: Ray Poynter

June 15, 1992

Introduction

The subjects we discuss in this seminar influence major marketing decisions - but are still controversial. Simple, practical assumptions or theories govern most of our decisions in designing, testing and evaluating our marketing activities. But these...

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work

Author: Simon Broadbent

June 15, 1991

Marketing research in the decade ahead

Opening speech at the 43rd ESOMAR Marketing Research Congress by Jean-Louis Laborie.

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's

Author: Jean-Louis Laborie

June 15, 1990

Ernest Dichter

ERNEST DICHTER is the founder and president of Ernest Dichter Associates International, Ltd. He also founded the Institute of Motivational Research and is recognized internationally as the leading exponent and practitioner in this field. He developed...

Catalogue: ARF Guidelines Handbook

Authors: Rena Bartos, Ernest Dichter

June 15, 1990

Daniel Starch

Replay from Daniel Starch to Daniel Starch about the invitation of attending at the 50th Anniversary Luncheon of the Market Research Council, and hand-wrote letters.

Catalogue: ARF Guidelines Handbook

Author: Daniel Starch

June 15, 1990

Archibald Crossley

ARCHIBALD CROSSLEY originated many of today's market research techniques. Founder of Crossley Surveys., he is widely noted for having been the first to measure audiences with his Crossley Radio Ratings, an innovation that, in the 1920s, laid the...

Catalogue: ARF Guidelines Handbook

Authors: Rena Bartos, Archibald Maddock Crossley

June 15, 1990

Hans Ziesel

HANS ZIESEL is Professor Emeritus of law and sociology at the University of Chicago Law School. Born and raised in Czechoslovakia, he devoted the first 15 years of his American life to market and advertising research, as teacher, author, and...

Catalogue: ARF Guidelines Handbook

Authors: Hans Ziesel, Rena Bartos

June 15, 1990

Standardizing research in a heterogeneous Europe?

Structural changes in Europe and in the environment of the firm are affecting European marketing strategies and the need for information. Information will have to be future-oriented, will have to predict consequences, will have to cover the European...

Catalogue: Seminar 1990: Countdown to 1992

Author: Dirk Huisman

Company: SKIM

June 15, 1990

George Gallup

GEORGE GALLUP is executive head of the Gallup Organization, Inc. Author of many books and articles on public opinion research, he has been the recipient of five awards for outstanding achievement, including the Advertising Gold Medal Award -1964 and...

Catalogue: ARF Guidelines Handbook

Authors: Rena Bartos, George Gallup

June 15, 1990