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Marketing research in the decade ahead

Date of publication: June 15, 1990

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's

Author: Jean-Louis Laborie

Abstract:

Opening speech at the 43rd ESOMAR Marketing Research Congress by Jean-Louis Laborie.

Jean-Louis Laborie

Author

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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Laborie, J. (1990a, June 15). Marketing research in the decade ahead. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/marketing-research-in-the-decade-ahead