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Marketing research in the decade ahead

Date of publication: June 15, 1990

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's

Author: Jean-Louis Laborie

Abstract:

Opening speech at the 43rd ESOMAR Marketing Research Congress by Jean-Louis Laborie.

Jean-Louis Laborie

Author

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Research Papers

The next decade

Catalogue: ESOMAR Congress 1987

Author: Justus Veeneklaas

Company: Philips International

September 1, 1987

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Citation

Veeneklaas, J. (1987a, September 01). The next decade . ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-next-decade-


Research Papers

Is marketing keeping one step ahead of the changing consumer?

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?

Author: Thomas E. Muller

 

June 15, 1989

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Citation

Muller, T. E. (1989a, June 15). Is marketing keeping one step ahead of the changing consumer?. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/is-marketing-keeping-one-step-ahead-of-the-changing-consumer-


Research Papers

The way ahead

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Gerry Hahlo, Helen Lythgoe

 

September 1, 1997

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Citation

Hahlo and Lythgoe (1997a, September 01). The way ahead. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-way-ahead


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Laborie, J. (1990a, June 15). Marketing research in the decade ahead. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-way-ahead