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Research papers
Inside out
Imagine a future where children future-proof innovation ideas targeted at adults; where consumers become researchers; where research participation rivals the popularity of Pokémon Go... experience a visionary insights future that is INSIDE OUT!
Catalogue: Congress 2017: Visionary
Author: Kristin Hickey
September 4, 2017
Research papers
The power is in the mix
Recent insight generation work we conducted in our own industry has demonstrated that survey research needs to change drastically. We need to become more agile, smarter and more in line with today's marketing standards, as well as better follow the...
Catalogue: Congress 2016: #WOW
Authors: Annelies Verhaeghe, Katia Pallini, Angie Deceuninck, Bianca Vucescu
Company: InSites Consulting
September 22, 2016
Research papers
Mirror, mirror on the wall
If we define the client as anyone without whom a business wouldnât exist, there is a group of people that are very important to marketing research but are ironically overlooked. In this presentation we treat the respondents with the same...
Catalogue: Congress 2015: Revelations
Authors: Hetta Bramley, Kristin Hickey
October 1, 2015
Research papers
Less is more: Being deprived often brings out the best
This is a presentation that shows the power of taking something away. In a world where we are used to asking for more, while we indeed already have more, it seems almost backward. In the world of research where we ALWAYS want MORE it seems even more...
Catalogue: Congress 2015: Revelations
Authors: Vanessa Oshima, David McCaughan
October 1, 2015
Research papers
Always on research
In a research world where questionnaires of more than 20 minutes are considered to be 'not done' and consumers are increasingly less inclined to participate in research projects, it is almost a paradox that one would think about long-term dialogues...
Catalogue: CEE Research Forum 2013: Research Remix
Author: Anouk Willems
Company: InSites Consulting
March 17, 2013
Research papers
In 2030 the best market researcher in the organisation will be the CEO!
The audience will journey to what market research will look like in 2030. For a selected number of years between 2012 and 2030, a particular development taking market intelligence to its new level is described. The fundamental shift in the market...
Catalogue: Congress 2012: Accelerating Excellence
Authors: David Smith, Elisabetta Osta
Company: DVL Smith Ltd
September 13, 2012
Research papers
