Resources Library by ANA

Big changes will deliver a big future

The customer insight industry is at a crossroads and to continue to flourish we need to know precisely what our marketing customers expect of us. This paper will be based on an authorative survey of senior marketing decision makers, who will be...

Catalogue: Congress 2013: Think Big

Authors: David Smith, Adam Riley

Company: DVL Smith Ltd

June 15, 2013

Brief encounters

"Faster, cheaper, slyer" sounds like the Olympic motto translated into current requirements for market research and is rooted in client demands as well as respondent capacities. How qualitative research is able to encounter the need for an efficiency...

Catalogue: Qualitative 2013: Brilliant Transformations

Author: Michael Dorsch

Company: forsa

June 15, 2013

A Q new world

Qualitative. Quantitative. Two ‘Q’ words that have traditionally defined market research. As the marketing world evolves, a new industry vocabulary has emerged. Behavioural Economics, Social Media, Big Data, MROCs... language which has...

Catalogue: Congress 2013: Think Big

Author: Kristin Hickey

Company: Ruby Cha Cha

June 15, 2013

The shift from 'order-taker' to 'pro-active' consultant”

Many on the agency side are blind to client-side realities – the structural changes, the emergence of adjacent departments with new and different data streams, the DIY ability, the pressure on budgets, organisational challenges and so perhaps...

Catalogue: Qualitative 2013: Brilliant Transformations

Author: Edward Appleton

June 15, 2013

Why Big Data is a small idea…

How big is Big Data to the marketing research industry? We haven't seen this much zealotry and paranoia since Internet interviewing was first proposed or since FIFA abandoned the Golden Goal. As it turns out, Big Data is not such a big deal. We are...

Catalogue: Congress 2013: Think Big

Author: Stephen P. Needel

June 15, 2013

Big experience

Meet the FTMI students at Congress: After their networking experience at the Congress, hear from the next generation of researchers!

Catalogue: Congress 2013: Think Big

Author: Dan Foreman

June 15, 2013

Welcome to CEE Forum 2014

Introduction speech from Alina Serbanica, ESOMAR representative for Romania.

Catalogue: CEE Research Forum 2014: East Connection

Author: Alina Serbanica

June 15, 2013

Making cross cultural qual work in a connected world

Panel Discussion Moderated by:Steve August, Revelation, USAParticipants:Andrew Vincent, Waves, UKAnupama Wagh Koppar, L’Oreal, IndiaEdward Appleton, Avery Zweckform, GermanySandrine McClure, Added Value, France

Catalogue: Qualitative 2013: Brilliant Transformations

Authors: Steve August, Andrew Vincent, Anupama Wagh-Koppar, Sandrine McClure, Edward Appelton

June 15, 2013

Lessons from Don Quixote

Three experienced international qualitative practitioners (two from Germany and one from the UK) across two research agencies draw inspiration from a classic Spanish novel to put forward a transformation agenda. A new and more collaborative model for...

Catalogue: Qualitative 2013: Brilliant Transformations

Authors: Andrew Vincent, Dörte Töllner, Dieter Müller-Veeh

Company: Point-Blank International GmbH

June 15, 2013