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Making cross cultural qual work in a connected world

Date of publication: June 15, 2013

Catalogue: Qualitative 2013: Brilliant Transformations

Authors: Steve August, Andrew Vincent, Anupama Wagh-Koppar, Sandrine McClure, Edward Appelton

Abstract:

Panel Discussion Moderated by: Steve August, Revelation, USA Participants: Andrew Vincent, Waves, UK Anupama Wagh Koppar, L’Oreal, India Edward Appleton, Avery Zweckform, Germany Sandrine McClure, Added Value, France

Steve August

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Andrew Vincent

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Anupama Wagh-Koppar

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Sandrine McClure

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Edward Appelton

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August, Vincent, Wagh-Koppar, McClure and Appelton (2013a, June 15). Making cross cultural qual work in a connected world. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/brand-evaluation-in-a-cross-cultural-context