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Research papers

The impact of networking

The ESOMAR Congress 2000 deals with networking and its impact on business and society.

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: Franz Tessun
September 1, 2000
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Citation

Tessun, F. (2000a, September 01). The impact of networking. ANA - ESOMAR. Retrieved June 08, 2024, from


https://ana.esomar.org/documents/the-impact-of-networking


Research papers

We have wired the world, but unplugged our brains

This paper looks at the human side of the arrival of new information technology. The authors argue that the market research industry should now explain to the outside world how it is making sense of 21st century marketing information. We believe this...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: David Smith, Andy Dexter, Jonathan Fletcher
Company: DVL Smith Ltd
September 1, 2000
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Citation

Smith, Dexter and Fletcher (2000a, September 01). We have wired the world, but unplugged our brains. ANA - ESOMAR. Retrieved June 08, 2024, from


https://ana.esomar.org/documents/we-have-wired-the-world-but-unplugged-our-brains


Research papers

How are new interactive relationships with customers changing the face of marketing

This paper examines the growing need for electronic data security measures to be put in place in market research organisations. It uses research available in the United Kingdom on private companies and how they handle data security to illustrate that...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: Rana Tassabehji, Marian Sudbury
September 1, 2000
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Citation

Tassabehji and Sudbury (2000a, September 01). How are new interactive relationships with customers changing the face of marketing. ANA - ESOMAR. Retrieved June 08, 2024, from


https://ana.esomar.org/documents/how-are-new-interactive-relationships-with-customers-changing-the-face-of-marketing


Research papers

Editorial

What belter way to explore new marketing and market research issues such as these than to be given the opportunity to examine recent ESOMAR papers on the subject? I trust I have managed to select a number that you will find both informative and...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Author: Richard Brookes
June 15, 2000
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Citation

Brookes, R. (2000a, June 15). Editorial. ANA - ESOMAR. Retrieved June 08, 2024, from


https://ana.esomar.org/documents/editorial


Research papers

Ethology and the web

The core reason for this paper is that Web surveys bear little resemblance in terms of their execution to the current dominant methods of survey data collection. In the United States, CATI (computer-assisted telephone interviewing) still...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Author: Andrew Jeavons
June 15, 2000
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Citation

Jeavons, A. (2000a, June 15). Ethology and the web. ANA - ESOMAR. Retrieved June 08, 2024, from


https://ana.esomar.org/documents/ethology-and-the-web-5569


Magazines

Research World (June 2000)

The growth in international research fuelled by globalisation, multi-trading, and ICT is well-documented. Levitt's classic thesis on globalisation and market homogenisation has been tempered by increased concern with diversities and cultural...

Catalogue: Research World 2000
Author: ESOMAR B.V.
June 1, 2000
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Citation

B.V., E. (2000a, June 01). Research World (June 2000). ANA - ESOMAR. Retrieved June 08, 2024, from


https://ana.esomar.org/documents/research-world-june-2000-


Magazines

Research World (May 2000)

Advertising Age, a prominent weekly advertising magazine in the US, in its 27 March issue, ran a full-page employment ad headlined 'Join the Research Revolution. Be part of Greenfield Online's Explosive Business Growth'. The ad listed and described...

Catalogue: Research World 2000
Author: ESOMAR B.V.
May 1, 2000
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Citation

B.V., E. (2000a, May 01). Research World (May 2000). ANA - ESOMAR. Retrieved June 08, 2024, from


https://ana.esomar.org/documents/research-world-may-2000-


Research papers

The abandonment of quality and value

Few would argue that supplier consolidation is reshaping the fundamental landscape of the market research industry. Very little attention, however, has been devoted to the long-term impact of this trend on customers, especially those seeking large,...

Catalogue: ESOMAR Global Cross-Industry Forum 2003
Author: C. Frederic John
Company: MasterCard
January 1, 2000
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Citation

John, C. (2000a, January 01). The abandonment of quality and value. ANA - ESOMAR. Retrieved June 08, 2024, from


https://ana.esomar.org/documents/the-abandonment-of-quality-and-value


Research reports

ESOMAR Annual Market Study 1998

This report, that covers the 1998 market statistics, is the eleventh published by ESOMAR, is based mainly on information supplied by national market research trade associations, and on estimates provided by ESOMAR National Representatives and other...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 1999
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Citation

B.V., E. (1999a, September 01). ESOMAR Annual Market Study 1998. ANA - ESOMAR. Retrieved June 08, 2024, from


https://ana.esomar.org/documents/esomar-annual-market-study-1998