Resources Library by ANA

UX and qualitative research: Creatures from different planets?

Many perceive UX and Qualitative Research as separate entities in the research world. UX and Qualitative Researchers tend to have different backgrounds and perspectives on designing and what they focus on, yet are they mutually exclusive. The two...

Catalogue: Insights Festival 2020

Authors: Janet Standen, Lauren Isaacson, Mary Sorber, Susan Fader

September 16, 2020

How to design and execute online research

COVID-19: The emergence and spread of this virus have forced us to make changes in our behavior like no other event in recent history. Economic conditions in many countries, including Indonesia, have decreased significantly. Economic turnover has...

Catalogue: Webinars 2020

Authors: Saurabh Sardana, Jonathan Lai

Companies: Blackbox Research Pte Ltd, Dynata

May 14, 2020

Learning- Every damn day

IKIGAI - the reason for being. How research techniques can uncover this for your business and personal brands. Join me to hear the way to apply simple research techniques to start the road to IKIGAI.

Catalogue: Congress 2018

Author: Vanessa Oshima

Company: Starbucks Corporation

September 23, 2018

Learning- Every damn day

IKIGAI - the reason for being. How research techniques can uncover this for your business and personal brands. Join me to hear the way to apply simple research techniques to start the road to IKIGAI.

Catalogue: Congress 2018

Author: Vanessa Oshima

Company: Starbucks Corporation

September 23, 2018

Research World (April 2008)

Much of innovation has been occasioned by the impact of the internet on our business, as we seek to come to terms not only with the power ofthe web itself but the amazing societal and generational changes that it has created. As social networking has...

Catalogue: Research World 2008

Author: ESOMAR B.V.

April 1, 2008

Research World (November 2007)

The demarcation between what is currently regarded as qualitative or quantitative research has been blurring for some time now. So-called ‘non-traditional’ methods of research are on the rise. Two apparently opposing undercurrents dominate...

Catalogue: Research World 2007

Author: ESOMAR B.V.

November 1, 2007

Research World (February 2007)

Research - more than any other discipline - provides objective insight into the domain-specific dynamics of business, that it reduces uncertainty, helps to solve marketing problems, and makes a contribution to improving effectiveness and performance....

Catalogue: Research World 2007

Author: ESOMAR B.V.

February 1, 2007

Qualitative research in theory and practice

This paper has two parts. The first deals with the theory of qualitative research and is based upon an earlier paper in the 1987 Monograph on Qualitative Research published by ESOMAR. The second part is based on two further papers, one in the same...

Catalogue: New Monograph Series Vol.4: Qualitative Research

Author: Peter Sampson

January 1, 1998

Do we need techniques while we still have feelings?

In this session, we are concerned to consider the relative merits of qualitative and quantitative work. In theory, I am sure we would all agree that these two forms of work are not by any means mutually exclusive, but are complementary. I certainly...

Catalogue: Seminar 1970: Attitude And Motivation Research

Author: Leslie Collins

February 1, 1970