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Qualitative research in theory and practice

Date of publication: January 1, 1998

Catalogue: New Monograph Series Vol.4: Qualitative Research

Author: Peter Sampson

Abstract:

This paper has two parts. The first deals with the theory of qualitative research and is based upon an earlier paper in the 1987 Monograph on Qualitative Research published by ESOMAR. The second part is based on two further papers, one in the same Monograph and the other in the 1993 Proceedings of the ESOMAR Qualitative Research Seminar held in Rome.

Peter Sampson

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Sampson, P. (1998a, January 01). Qualitative research in theory and practice. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-7-mortal-sins-in-qualitative-research