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Qualitative research in theory and practice

Date of publication: January 1, 1998

Catalogue: New Monograph Series Vol.4: Qualitative Research

Author: Peter Sampson

Abstract:

This paper has two parts. The first deals with the theory of qualitative research and is based upon an earlier paper in the 1987 Monograph on Qualitative Research published by ESOMAR. The second part is based on two further papers, one in the same Monograph and the other in the 1993 Proceedings of the ESOMAR Qualitative Research Seminar held in Rome.

Peter Sampson

Author

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Fad and progress in motivation research Authors: Herta Herzog
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Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Sampson, P. (1998a, January 01). Qualitative research in theory and practice. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-in-theory-and-practice