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Harrison, E. (2020a, September 16). Lemon- Why the advertising brain has gone sour. ANA - ESOMAR. Retrieved June 15, 2024, from
https://ana.esomar.org/documents/lemon---why-the-advertising-brain-has-gone-sour
Mohan, Dughi, Roy and Mamoria (2020a, September 15). Seed audiences: 'From not knowing you to tapping into millions like you'. ANA - ESOMAR. Retrieved June 15, 2024, from
Mohan, Dughi, Roy and Mamoria (2020a, September 14). Seed audiences: 'From not knowing you to tapping into millions like you'. ANA - ESOMAR. Retrieved June 15, 2024, from
Holmes, Gwin and Onan-Read (2019a, September 08). Project Affluent. ANA - ESOMAR. Retrieved June 15, 2024, from
https://ana.esomar.org/documents/project-affluent
Pincus and Kerekes (2019a, June 27). Measuring brand/business impact of partnership marketing at MetLife. ANA - ESOMAR. Retrieved June 15, 2024, from
https://ana.esomar.org/documents/measuring-brand-business-impact-of-partnership-marketing-at-metlife
Garratt, Alcaraz and Cohen (2011a, September 18). From brilliant to actionable. ANA - ESOMAR. Retrieved June 15, 2024, from
https://ana.esomar.org/documents/from-brilliant-to-actionable
B.V., E. (2009a, June 01). Research World (June 2009). ANA - ESOMAR. Retrieved June 15, 2024, from
https://ana.esomar.org/documents/research-world-june-2009-
, A. (2005a, March 01). Revue Française du Marketing (Mars 2005). ANA - ESOMAR. Retrieved June 15, 2024, from
https://ana.esomar.org/documents/revue-fran-aise-du-marketing-mars-2005-
B.V., E. (2001a, November 01). Research World (November 2001). ANA - ESOMAR. Retrieved June 15, 2024, from
https://ana.esomar.org/documents/research-world-november-2001-