Resources Library by ANA

Understanding the effects of recession on retail location strategy

This paper has been prepared from both personal and corporate experience in the application of research and analysis techniques to increase the effectiveness of retail operations. This has allowed retailers to match their services to their customers...

Catalogue: Seminar 1993: Maximising Retail Sales In Recession

Author: Mark Mulcahey

June 15, 1993

Gaining a competitive edge

This paper discusses the need for supplementing the research you do on your customers with research on your competitors. This approach will provide your firm with a more complete database upon which to formulate its strategies and tactics. The paper...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East

Author: John S. Chapman

June 15, 1992

Assessing marketing opportunities- The benefits of integrating the qualitative and the quantitative

The paper demonstrates, according to a step by step procedure, how research relative to a car launch was thought of, in terms of strategic objectives first, then how an approach integrating the qualitative and the quantitative was selected second, as...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East

Authors: Vic C. Lemmens, Joseph Khoury

June 15, 1992

The changing process of innovation

In today's high-speed markets companies are having to learn new ways of handling the process of innovation. This paper examines the reasons for this change, and the ways that some automobile companies are introducing their own forms of high-speed...

Catalogue: ESOMAR International Automotive Marketing Conference 1992

Author: Richard Brookes

June 15, 1992

Development of a rotation strategy for the New Zealand peoplemeter panel

The original contracts between AGB McNair and the broadcaster subscribers, TVNZ and TV3, called for the New Zealand PeopleMeter Panel to be replaced after two years of operation (i.e. in May 1992). The rationale for this clause in the contracts was...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Authors: Peter J. Danaher, Terence W. Beed

June 15, 1992

Tourism in Spain, not everything is under the sun

Tourism is one of the most important economical sectors in Spain. Several years ago the Government Department of Tourism lounched an advertising campaign abroad using the positioning propposal "SPAIN EVERYTHING UNDER THE SUN". With the performance of...

Catalogue: Seminar 1991: Travel And Tourism Transition

Authors: Josep Chias, Teresa Buhigas

June 15, 1991

The changing market for local & regional newspapers

The circulation of local and regional papers has been in long-term decline for at least 15 years in the UK, and some parts of Europe have experienced similar trends. Over the past few years, the Henley Centre has been asked by a number of individual...

Catalogue: Seminar 1991: Publishing For An Optimal Product

Authors: David Darton, Steven Barnett

June 15, 1991

Country image

This paper divides into two main sections: the first section deals with background details to the Country Image study including the reasons why it was conducted, how it was designed, and the specific relevance of the study to the travel and tourism...

Catalogue: Seminar 1991: Travel And Tourism Transition

Authors: Eamonn Williams, Tim Clarke

June 15, 1991

The capital image

Studies carried out on the press in the majority of cases concentrate on investigations of the readership. Focusing on the various types of readers of a single title, and classifying them both socio-demographically and in terms of social behaviour,...

Catalogue: Seminar 1991: Publishing For An Optimal Product

Authors: Philippe Robinet, François Laurent

Company: BVA Group

June 15, 1991