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Research papers

The marketing of financial services to the corporate sector

This paper deals with the growing interest in the marketing of services to the corporate sector. It takes as an example the marketing of financial services which in the United Kingdom is receiving increasing attention from a wide range of financial...

Catalogue: Seminar 1986: Problem Solving In Industrial Marketing
Author: Lionel Gordon
June 15, 1986
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Citation

Gordon, L. (1986a, June 15). The marketing of financial services to the corporate sector. ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/the-marketing-of-financial-services-to-the-corporate-sector


Research papers

The researcher at the service of decision-making in collective build-up of the enterprise's project (French)

After summarily introducing the concept of ENTERPRISE'S PROJECT, the paper shows how useful it is to carry out psycho-sociological research in the build-up of the ENTERPRISE'S PROJECT; it puts in evidence the role of the researcher, acting in the...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: Pierre J. Burgaud
June 15, 1986
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Citation

Burgaud, P. J. (1986a, June 15). The researcher at the service of decision-making in collective build-up of the enterprise's project (French). ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/the-researcher-at-the-service-of-decision-making-in-collective-build-up-of-the-enterprise-s-project-french-


Research papers

Diamonds for men (DFM)

For many years diamonds were strictly and exclusively linked to female stereotypes. De Beers' constant research into new markets had seen in males a new area in which to develop their products. This paper shows how through continuous research...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Vanna Bonvini, Lia Colacicco
June 15, 1986
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Citation

Bonvini and Colacicco (1986a, June 15). Diamonds for men (DFM). ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/diamonds-for-men-dfm-


Research papers

Getting the basics right

The first part of the paper puts the case for undertaking qualitative research within a comprehensive model of consumer dynamics that cover the basics of product and brand use and choice. It discusses the role of qualitative research in going beyond...

Catalogue: Seminar 1986: Qualitative Methods Of Research
Author: Peter Sampson
Company: Burke, Inc.
June 15, 1986
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Citation

Sampson, P. (1986a, June 15). Getting the basics right. ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/getting-the-basics-right


Research papers

Experimental detailing

Marketing is a misleading concept. It is derived from "market", but marketing is not dealing with the "market", it is dealing with really existing people. Marketing needs above all information on potential clients and on what makes them move. This...

Catalogue: Seminar 1986: Qualitative Methods Of Research
Author: Hans H. Hapke
June 15, 1986
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Citation

Hapke, H. H. (1986a, June 15). Experimental detailing. ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/experimental-detailing


Research papers

The editorial use and presentation of opinion polls

The American press, with a long tradition of running its own polls, treats them as a key part of its news reporting. The key elements for success in this enterprise are commitments to time, space and staff, and a recognition of what polls can and...

Catalogue: Seminar 1986: Opinion Polls
Author: Adam Clymer
June 15, 1986
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Citation

Clymer, A. (1986a, June 15). The editorial use and presentation of opinion polls. ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/the-editorial-use-and-presentation-of-opinion-polls


Research papers

Below the surface of opinion polls

The following is a short sketch of my view of political opinion polls and of the use of surveys as an instrument of political strategy.

Catalogue: Seminar 1986: Opinion Polls
Author: Bö Bäckman
June 15, 1986
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Citation

Bäckman, B. (1986a, June 15). Below the surface of opinion polls. ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/below-the-surface-of-opinion-polls


Research papers

Election research and the climate of opinion

The main thesis of this paper is that we have taken a new step toward understanding democratic elections since the early seventies. We are now in a position to understand the influence of processes of public opinion on voting behavior. The new...

Catalogue: Seminar 1986: Opinion Polls
Author: Elisabeth Noelle-Neumann
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1986
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Citation

Noelle-Neumann, E. (1986a, June 15). Election research and the climate of opinion. ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/election-research-and-the-climate-of-opinion


Research papers

The researcher at the service of decision-making in collective build-up of the enterprise's project

After summarily introducing the concept of ENTERPRISE'S PROJECT, the paper shows how useful it is to carry out psycho-sociological research in the build-up of the ENTERPRISE'S PROJECT; it puts in evidence the role of the researcher, acting in the...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: Pierre J. Burgaud
June 15, 1986
×

Citation

Burgaud, P. J. (1986a, June 15). The researcher at the service of decision-making in collective build-up of the enterprise's project. ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/the-researcher-at-the-service-of-decision-making-in-collective-build-up-of-the-enterprise-s-project