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The researcher at the service of decision-making in collective build-up of the enterprise's project

Date of publication: June 15, 1986

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Author: Pierre J. Burgaud

Abstract:

After summarily introducing the concept of ENTERPRISE'S PROJECT, the paper shows how useful it is to carry out psycho-sociological research in the build-up of the ENTERPRISE'S PROJECT; it puts in evidence the role of the researcher, acting in the context of a social marketing approach, in helping, with a concern for neutrality, to take decisions which will commit the Enterprise.

Pierre J. Burgaud

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Research Papers

The researcher at the service of decision-making in collective build-up of the enterprise's project (French)

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Author: Pierre J. Burgaud

 

June 15, 1986

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Citation

Burgaud, P. J. (1986a, June 15). The researcher at the service of decision-making in collective build-up of the enterprise's project (French). ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-researcher-at-the-service-of-decision-making-in-collective-build-up-of-the-enterprise-s-project-french-


Research Papers

The psychology of decision making

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Author: Boaz Mourad

 

September 1, 1998

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Citation

Mourad, B. (1998a, September 01). The psychology of decision making . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-psychology-of-decision-making-


Research Papers

The role of new information technology in decision making

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Author: Samuel A. Wolpert

 

June 15, 1977

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Citation

Wolpert, S. A. (1977a, June 15). The role of new information technology in decision making. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-role-of-new-information-technology-in-decision-making


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Citation

Burgaud, P. J. (1986a, June 15). The researcher at the service of decision-making in collective build-up of the enterprise's project. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-role-of-new-information-technology-in-decision-making