The researcher at the service of decision-making in collective build-up of the enterprise's project

Date of publication: June 15, 1986


After summarily introducing the concept of ENTERPRISE'S PROJECT, the paper shows how useful it is to carry out psycho-sociological research in the build-up of the ENTERPRISE'S PROJECT; it puts in evidence the role of the researcher, acting in the context of a social marketing approach, in helping, with a concern for neutrality, to take decisions which will commit the Enterprise.

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