Resources Library by ANA

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On March 15 1970 the board of directors and staff of Misset met to consider one of the first multi-year plans. The market situation and possibilities were discussed. Extra attention was paid to the situation in agriculture, concerning both the market...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe

Authors: Vincent W. M. Koning, Han van den Berg

June 15, 1985

Quality, financial services and research

The exercise of summing up the content of these three days of work - in which 23 papers were presented, and a great number of contributions were made in the debates - requires a review of the topics discussed, and the injection into them of some...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services

Author: Gabriele Morello

June 15, 1985

A new challenge: Strategic research

My objective is neither to deliver a case history of the utilisation of surveys for strategic purposes, nor to present a new, revolutionary method. Rather, on the grounds of my dual experience as a Manager and a Consultant in the area of strategic...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Author: Louis Tuvee

June 15, 1985

Implications of a strategic/competitor focus on the application and process of marketing research

This paper presents a brief review of a structural approach to competitor analysis: A review which includes a presentation of several strategic planning models particularly those involving a competition approach. To help understand the role of...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Author: Michael Parent

June 15, 1985

Competitor analysis in defence of a brand leader

In the U.K. retail antibacterial market, Amoxil is brand leader. However, share varies considerably in market sub-segments as does the source of competition. The Market Research Department is a prime contributor to competitor analysis, all the more...

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis

Author: Roger Western

February 27, 1985

Service quality in corporate markets

Marketing research is playing an increasingly important role in corporate financial markets in the 1980's and is helping in the formulation of marketing strategy, in new product development and in advertising creative development and campaign...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services

Author: Mervyn Flack

February 1, 1985

Research for more effective product assortment decisions

The main purpose of this paper is to describe how specific research methods were used to support the decision making regarding the very recent introduction of new cooking equipment on the Dutch market. Specific characteristics of this market...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Authors: René Striekwold, Wytze J. Feringa, Rob R. van den Heuvel

Company: Philips International

June 15, 1984

How technology affects our day-to-day professional life

This paper will focus on the use of technology in marketing research and will cover the following chapters: 1. Quality of data collection; 2. Developments in data collection;3. Developments in the disclosure of marketing data;4. User and supplier of...

Catalogue: Seminar 1984: Are Interviewers Obsolete?

Author: Emile M. C. van Westerhoven

June 15, 1984

Does recession open new fields to marketing research?

A two-stage research on a sample of non-marketing functions has shown that there is a gap in information for decision making and this gap could be filled by research. However, various difficulties interfere with the establishment of a good...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Author: Cecilia Gobbi

June 15, 1984