Resources Library by ANA

Marketing as an instrument for revitalization and development of old fortress

The authors proposed marketing oriented program for revitalization of the old medieval Sisak fortress. The main conclusions of research and modelling are: 1. Historical monuments of this kind should not be degraded through marketing revitalisation...

Catalogue: Seminar 1988: Travel And Tourism Research

Authors: Milos Graonic, Nenad Porges

May 4, 1988

Rebuilding the shattered image of a tourist destination through effective market research and public relations

The research proved that a proportion of tourists, mainly in the German market who had never been to Cyprus, considered the island unsafe mainly because of its proximity to the Middle East and the existing situation with the Turkish army on the...

Catalogue: Seminar 1988: Travel And Tourism Research

Author: A. Andronicou

May 4, 1988

Understanding the hotel guest

The paper reveals the importance of the individual business traveller as the hotel choice decision maker; the 'satisfier' nature of hotel buying with guests' aiming to minimise the risks they take when buying a hotel room; the strong influence of...

Catalogue: Seminar 1988: Travel And Tourism Research

Author: Crispian Tarrant

April 5, 1988

Qualitative research and travel publication design

The purpose of this paper is to explore ways in which qualitative research techniques, both group discussions and depth interviews, can be used to assist in the design of a range of different publications in the travel and tourism industries, the...

Catalogue: Seminar 1987: Publishing For Optimum Profit

Author: Mark Hodgson

November 25, 1987

From clay model to consumer satisfaction

This paper describes the role of marketing research, both at the desk and in the field, centrally and locally, in developing and marketing the new Volvo. It touches on the problems of positioning a concept that was entirely new for the company in a...

Catalogue: ESOMAR Congress 1987

Authors: Daniela Maiani, Chris Van Scbijndel, Joop van der Vegt

September 1, 1987

The role of broadcasting research in the development of the BBC’s daytime television service

The paper describes the role of the Broadcasting Research Department in the development of the BBC's daytime television service. The research comprised a series of studies, involving reanalysis of existing data about the actual and potential audience...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions

Authors: Robin McCron, Roger Laughton, Karen Day, Julia Lamalson

Company: British Broadcasting Corporation (BBC)

June 15, 1987

The role of marketing research in corporate planning

This paper will deal with the role of the marketing researcher in corporate projects rather than traditional product/market-oriented research. The strategic nature of many corporate projects requires the researcher to have a broad level of business...

Catalogue: Seminar 1987: Identifying Change in European Agriculture

Author: Jarrad D. Blank

June 15, 1987

The contribution of market research to the programme planning of an independent local radio station

This paper describes and discusses a survey conducted by Kay Brandon on behalf of Radio Haliam with the objectives of assessing the success of the Station's programming strategies in meeting the needs of the adults living in the transmission area,...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions

Authors: Keith Skues, Kay Brandon

June 15, 1987

The use of social research in public service advertising

This paper will demonstrate how research was used to solve one of Egypt's most serious problems "Infant Mortality Resulting from Dehydration". Today, four years later, we are, indeed happy and proud, to state that as a result of the advertising...

Catalogue: Seminar 1987: Research In Arab Countries

Authors: Loula Zaklama, Farag El Kamel

Company: RadaResearch & Public Relations Company

June 15, 1987