Understanding the hotel guest

Date of publication: April 5, 1988

Abstract:

The paper reveals the importance of the individual business traveller as the hotel choice decision maker; the 'satisfier' nature of hotel buying with guests' aiming to minimise the risks they take when buying a hotel room; the strong influence of branding on the hotel choice process and the importance of setting and maintaining brand standards; an increase in business guests' ability to differentiate between the various hotel products; and the need for improvements in hotel facilities and, in particular, in the quality of service.

Crispian Tarrant

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Catalogue: Leisure 2006

Author: Rick Garlick

 

October 8, 2006

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