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Qualitative research and travel publication design

Date of publication: November 25, 1987

Catalogue: Seminar 1987: Publishing For Optimum Profit

Author: Mark Hodgson

Abstract:

The purpose of this paper is to explore ways in which qualitative research techniques, both group discussions and depth interviews, can be used to assist in the design of a range of different publications in the travel and tourism industries, the research techniques used apply equally to other fields.

Mark Hodgson

Author

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Kozlov, Rameckers and Schots (2006a, October 08). People research for experience design. ANA - ESOMAR. Retrieved June 03, 2025, from


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Lickorish, L. J. (1961a, June 15). International travel research. ANA - ESOMAR. Retrieved June 03, 2025, from


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Citation

Hodgson, M. (1987a, November 25). Qualitative research and travel publication design . ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/international-travel-research