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Peckham, J. O. (1980a, June 15). Marketing adverting patterns . ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/marketing-adverting-patterns-
Serrell, G. (1980a, June 15). The use of surveys by an international publication . ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/the-use-of-surveys-by-an-international-publication-
Manwaring, R. (1979a, June 15). Selecting, developing and promoting appropriate insurance services for the current customers and through the existing sales services of banking organisation. ANA - ESOMAR. Retrieved September 25, 2024, from
Gilmore, R. (1979a, February 01). Changes in the GP environment and its effects on promotion and market research. ANA - ESOMAR. Retrieved September 25, 2024, from
Gramse, G. (1978a, June 14). Will retailers allocate manufacturers' budgets . ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/will-retailers-allocate-manufacturers-budgets-
Röske, W. (1978a, June 01). Allocating the marketing budget: Open discussion. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/allocating-the-marketing-budget-open-discussion
Andriessens, J. E. (1976a, June 15). Introduction. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/introduction-1504
Knecht and Rook (1976a, June 15). Some examples of research on bio-tex promotion. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/some-examples-of-research-on-bio-tex-promotion
Blackett, T. (1976a, June 15). The use of micro market testing in the evaluation of alternative promotional strategy . ANA - ESOMAR. Retrieved September 25, 2024, from