Abstract:
This paper sets out to explore the task elements and related time spending of a General Practitioners (GPs) working day and attempts to measure how, if at all, these are changing from year to year. The results are analysed with particular reference to the effect on GPs' behaviour regarding promotion and market research. The paper is primarily based on the results of three medium scale quantified surveys conducted in 1975-1977 and 1978 by Medical Surveys Ltd. The interpretative comments in the paper are based on the results of the surveys and other work conducted by the research company, of both a quantitative and qualitative nature.
This could also be of interest:
Research Papers
Understanding promotion effectiveness and profitability
Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Authors: Kenneth J. Wisniewski, Phillip A. Cartwright
Companies: Nielsen, Ernst and Young Services Pty Ltd
September 1, 1996
Research Papers
The effects of economic and social changes on the children's market
Catalogue: Seminar 1978: Researching Children
Author: Shirley Greenberg
Company: Ogilvy
October 1, 1978
Research Papers
1992: Its effects on European and global marketing
Catalogue: Seminar 1988: International Marketing Reserarch
Authors: Roger Sargood, Malcom R. Mather
 
June 15, 1988
